Sugar&Partners has been enlisted as the creative agency of choice for one of the country’s most trusted and best-loved charities. World Vision has been operating in New Zealand for more than 40 years and has an annual turnover of more than $50 million dollars.
“It’s amazing to partner with an organisation like World Vision,” says Sugar & Partners’ Dave Nash creative director. “Globally and locally they have some incredible initiatives in place with a strong focus on moving towards digital engagement with their supporter base. The next few years are going to be really exciting.”
World Vision carries out several marketing campaigns throughout the year in order to serve the most vulnerable children in the world. These campaigns include Child Sponsorship, The 40 Hour Famine, emergency appeals, microfinance and its Christmas gift catalogue.
“We’re looking forward to working with Sugar&Partners and seeing what innovative ideas the agency will bring to the table,” says World Vision’s General Manager of Supporter and International Engagement Mark Sewell.
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Sugar&Partners first major projects for World Vision will be The 40th Year of the 40hr Famine, Microfinance and Child Sponsorship.