Lured to the Auckland based agency from Ogilvy, he is set to work on the Blues and Daikin Australasia accounts
Dan Hughes, a qualified lawyer, spent two years at Ogilvy working on the Rebel Sport account overseeing new brand work which featured hard man Brad Thorne delivering a poetic Eulogy to winter sports.
Commenting on the new appointment, Sugar&Partners co-creative director Damon O’Leary said: “Dan’s a smart young suit on the rise and is sports mad into the bargain – which is a good fit for the Blues. As an Aussie – he’s also going to be great for our trans Tasman account Daikin.”
Hughes is one of a number of new appointments at S&P with more announcements to be made in the coming weeks following a number of new business wins for the K-Rd based agency.