KPMG Australia has hired Sudeep Gohil as Head of Brand Strategy after a stint as Managing Partner and Chief Strategy Officer at Publicis India, where he chatted to LBB
a few months ago.
He will play two key roles: working as part of Customer, Brand and Marketing Advisory (CBMA) business helping clients with brand strategy; and working with the firm, providing strategic guidance to KPMG’s own brand and market positioning.
Sudeep has established himself as a strategic leader within the global brand and advertising industry, with two decades in leadership roles at some of the world’s top agencies (including BBH, Wieden + Kennedy, Droga5, 72andSunny and Publicis Worldwide). He has blended agency management with client work, supporting business transformation and shaping brand strategy for many of the world’s most recognised organisations including Netflix, Nike, Coca-Cola, and UNICEF.
Most recently in Australia he was co-founder of health-tech startup Tyde, which he founded following 8 years at Droga5, where he was also CEO and founder of their Sydney office. Australian born, Sudeep’s career has taken him to Mumbai, Los Angeles, London, New York, Singapore, Tokyo and Portland.
Paul Howes, Partner-in-Charge of KPMG CBMA said: “We are delighted to be bringing Sudeep into the KPMG team. His global viewpoint, in-depth experience working on marketing strategy for leading brands, and his entrepreneurial approach fit perfectly what our clients are looking for.”
Sudeep is the latest industry leader to join KPMG’s CBMA business since it was established in July 2017 as it has grown to more than 100 specialists including the recent acquisition of UDKU. He joins other arrivals including Andrew Baxter (former Chairman of Publicis Communications), partners Carmen Bekker (ex-JWT) Amanda Hicks (Acuity), Lisa Bora (ex-Google), Mark Hassell (ex-Virgin Australia); directors Karen Halligan (ex-Zenith), Louise Pogmore (ex-One Green Bean), Melanie Evans (formerly GM of Business to Business IT at Telstra) and Ross McLelland (formally head of Customer Research at Telstra).
Margaret Cowle, National Managing Partner Brand & Engagement for KPMG Australia added: “Besides capturing his skills for the benefits of our clients, Sudeep will also play an important role in shaping KPMG’s own brand in Australia, working with our internal brand, marketing and communications team to help further differentiate what KPMG means in an ever-evolving market. We are incredibly excited to have him join the firm.”
Sudeep commented: “I’m immensely pleased to be joining the team at KPMG. Moving back to Australia, I wanted to be 100 percent sure I joined a genuinely forward-thinking company with significant opportunity for growth. KPMG is all that and much more. The opportunity to be part of such a dynamic business in a rapidly evolving environment is energising and I can’t wait to start making an impact.”
Sudeep commences with KPMG today and will be based in Sydney.