senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Subway Invites Aussies to Fall in Love Again via New J. Walter Thompson Sydney Campaign

13/12/2018
Advertising Agency
Sydney, Australia
170
Share
The campaign goes live December 10 across TV, in restaurant plus out-of-home
Mixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney.
 
Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, exciting new tasty combinations and new and improved core ingredients via the new campaign in a light-hearted and engaging way.






Says Simon Langley, ECD, J. Walter Thompson: "Aussies are passionate about Subway, but can sometimes get caught in the same old lunch routine. We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand that will help Aussies fall in love with lunch again."

Screen Shot 2018-12-12 at 11.28.21 am.jpg
Says Kate Brody, Subway marketing director Australia & Zealand: "We want our guests to walk into our restaurants and not just order what they know and love, but to explore all our latest flavours, ingredients and combinations.  This campaign captures all that we love about Subway: it's fresh and fun and will certainly encourage our guests fall in love with lunch again."
 
J. Walter Thompson's remit included brand strategy, creative platform, all TVC and online video assets, OOH, social and radio.
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from VML Australia
Paaahhhhhmolive
Colgate-Palmolive
26/09/2024
36
0
Unlike Any Other Job
Defence Force Recruitment Australia
18/09/2024
12
0
Roadside Cockatoos
RACQ
03/09/2024
9
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0