Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, exciting new tasty combinations and new and improved core ingredients via the new campaign in a light-hearted and engaging way.

Says Simon Langley, ECD, J. Walter Thompson: "Aussies are passionate about Subway, but can sometimes get caught in the same old lunch routine. We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand that will help Aussies fall in love with lunch again."

Says Kate Brody, Subway marketing director Australia & Zealand: "We want our guests to walk into our restaurants and not just order what they know and love, but to explore all our latest flavours, ingredients and combinations.  This campaign captures all that we love about Subway: it's fresh and fun and will certainly encourage our guests fall in love with lunch again."