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Subway Breaks the Monotony in Groundhog Day-inspired Ad

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Max Sherman at Blink directs cheeky spot

Subway Breaks the Monotony in Groundhog Day-inspired Ad

An office worker breaks free from the monotony of her daily routine with the help of a Subway store Salad, in a new TV commercial for Subway created by McCann London.

In the spot, directed by Max Sherman at Blink and titled ‘Groundhog Day’, the young woman is stuck in a never-end cycle of mundanity as she repeatedly goes through her habitual working day – which is punctuated only by a bland, home-made sandwich.

But, when she glimpses a cheeky thought-provoking poster depicting a Subway Salad, everything changes. Suddenly inspired to discover something new and exciting, the woman tries a Subway stores Chicken Teriyaki Salad and finds her daily grind transformed.

The humorous film sits under the Subway brand’s ‘Keep Discovering’ platform, which was launched last year to promote its wide variety of taste combinations.

The campaign, which launches on June 14th, will be supported by radio, OOH, In-Store material and digital assets.

Rob Doubal, Co-President and Chief Creative Officer at McCann London at McCann London said: “We’re really pleased to help sell salads at Subway. Because they do really good salads. And all we needed to do was jolt people into realising this. Max and the team at Blink have done a great job of bringing this jolt to life. Thank you all.”

Sacha Clark, Marketing Director for Subway UK & Ireland said: “Research suggests that customers tend to stick to what they know. With this humorous new TV ad we hope to show people they can get more out of their day with Subway if they just break with the norm.”

video
Subway Salad - Groundhog Day
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Music

Sound Engineer: Adam Smyth

Offline

Editor: Saam Hodivala at Work Editorial TV

Media Agency

Media Agency: Mediacom

Planner: Dan Sear

Production Company

Production Company: Blink Productions

Director: Max Sherman

DOP: Simon Richards

Producer: Patrick Craig

Executive Producers: Ben Sharpe

Creative Agency

Head of Integrated Production: Sergio Lopez

Executive Producer: Sophie Chapman–Andrews, Nicholas Mugridge

Producer: Claire Hopkins

Chief Creative Officer: Rob Doubal and Laurence Thomson

Creative Agency: McCann London

Planners: Nathaniel Hill, Matt Saunders

Creatives: Matt Searle and Olly Wood

Genres: Comedy

Categories: Fast food, Retail and Restaurants

McCann EMEA, Wed, 14 Jun 2017 16:26:12 GMT