Subway Restaurants (Subway) has appointed J. Walter Thompson Sydney as its AUNZ agency of record, following a competitive pitch.
appointment will see J. Walter Thompson Sydney handle strategy and brand evaluation, through
to creative positioning, digital engagement, plus Social and CRM.
J. Walter Thompson Sydney general manager Paul Everson (right) said the team was
honoured to be working with such an established global food brand.
Everson: "This appointment will utilise the full breadth of our
offering, providing Subway with a real end to end solution all within
one agency. Working across the scope of capability will allow our
entire team to immerse themselves in the Subway brand and its values,
while supporting communications platforms for Subway across Australia
and New Zealand."
Subway's senior marketing manager, Kate Brody,
said J. Walter Thompson's ability to provide strong expertise teamed
with a nimble structure tailored to meet our needs was a driving factor
in the appointment.
Says Brody: "J. Walter Thompson is not just a
creative agency, but a broad team with digital credentials, strong
strategic skills and capabilities that run across our entire
communications requirements. Teamed with a strong cultural fit, we are
confident this relationship will result in real benefits for our
Australian and New Zealand business."
Following on from the recent new business success work begins immediately on the account.