MullenLowe Lintas group has promoted Subramanyeswar - better known as Subbu - to the role of group chief strategy officer. Subbu's appointment comes on the back of his remarkably successful stint as chief strategy officer of Lowe Lintas. He joined Lowe Lintas as its national planning director in 2011. Under his leadership, the Planning division at Lowe Lintas metamorphosed and the resulting product has been instrumental in helping clients achieve their objectives. He championed the Group’s effectiveness awards agenda and has played a capital role in the Group winning at prestigious award shows such as APAC Effies, India Effies, Tambuli, Tangrams and the world-renowned Jay Chiat by 4A’s.
Commenting on Subbu's elevation, Virat Tandon, group CEO MullenLowe Lintas Group said “Subbu has been a fantastic partner for not just our planning, business and creative leaders, but also for our clients over the past few years. He is a very generous giver of his thoughts, time, energy and passion. In his new role as group CSO, Subbu will play a crucial role in driving our global model of “hyper-bundled” solutions for our key clients across Lowe Lintas, Mullen Lintas, LinConsult, GolinOpinion, LinEngage, dCell and other strategic collaborations and partnerships. As always, we want to put strategy first, even while developing hyper-bundled campaigns.”
Subbu believes that in today’s hyper-connected age, clients are best served through a hyper-bundled ecosystem that involves smashing together scrums of best talent/thinking from every discipline – from brand planning to creative, digital marketing, public relations and social media, media planning, mobile marketing, consulting, design, content and performance analytics, navigating the modern brand marketing landscape to create work that leads or influences culture and builds business value.
Excited about the new role, Subbu said “MullenLowe Lintas Group is one of those rare companies to have truly revolutionised the industry with transformational and culture-leading brand ideas, and I couldn’t be more honoured to have been chosen to lead the strategy agenda for the entire group. The opportunity ahead for us is vast and a big part of my job is to accelerate our proven strategic thinking ability in this turbocharged technology and data-led world, with “hyper-bundled solutions” that give unfair share of attention to our clients’ businesses, brands and reputations.”
Subbu assumes the new responsibility with immediate effect.