Subaru Parodies Pharma Ads in Funny Impreza Campaign

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Zulu Alpha Kilo launches 'New Fast Acting 2020 Impreza' with spots directed by Caviar/ Asymetric's Dave McCary
Subaru Parodies Pharma Ads in Funny Impreza Campaign

Subaru Canada is offering a cure for boredom across the compact car market. By taking a page from pharmaceutical campaigns, the new 2020 Impreza shows just how re-energised drivers can expect to be when they get behind the wheel. 

Using an integrated, multi-media approach, the new campaign features a series of younger drivers, desperately in need of excitement, before experiencing the fun to drive 2020 Impreza for themselves. 

“Being able to break through, while being relevant with a younger audience were crucial components to this launch,” says Ted Lalka, vice president, marketing and product management. “For this launch, we purposely went against conventional car advertising in order to stand out.”  

Beginning January 20th, Subaru launches nationally with TV, Digital, OOH, Cinema, Spotify and Dealer Initiatives. Audiences may also look forward to a multi-faceted social campaign that includes everything from pointless polls on Instagram, to finding the ultimate cure for seemingly endless stream of boring content found on Social Media. 

“We felt that this was a fresh and unique way to differentiate ourselves from the competition,” says Zak Mroueh, chief creative officer and founder at Zulu Alpha Kilo. “It brings a lot of attention to the new Impreza in a fun and memorable way.”

Zulu Alpha Kilo led strategy and creative development, Agence Rinaldi handled Quebec market creative and OMD was behind the media planning and buying.

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Client: Subaru Canada

Agency: Zulu Alpha Kilo


Chief Creative Officer: Zak Mroueh

Creative Director: Susie Lee, Jonathan Smith

Art Director: Jason Lee

Writer: Derek Silveira

Agency Producer: Clare Dietrich

Account Team: David Tremblay, Tony Ciccia, James Farquharson

Strategic Planner: Tim Hopkins, Carly Miller

Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang

Agency partner: Rinaldi (Montreal)

Rinaldi Team: Maurice Rinaldi, Marie-France Ricard, Catherine Lalonde

Media Agency: OMD

Media Planner: Michelle Jairam, Martine Farrow, Cobi Grein


Production House: Caviar/ Asymetric

Director: Dave McCary

Production House Executive Producer: Evan Landry

Production House Line Producer: Jeff Pangman

Director of Photography: Chris Mably


Editing Company: Zulubot

Editor: Brian Noon

Compositor: Paul Binney/ Darling VFX

Special Effects: Darling VFX


Colourist: Roslyn Di Sisto/ Darling VFX

Post Production

Post Producer: Stephanie Hickman/ Morgan Campbell


Music House: Eggplant Music & Sound

Audio Director: Adam Damelin

Producer: Nicola Treadgold

Engineer: Nathan Handy

Genres: Comedy, People

Categories: Automotive, Cars

Zulu Alpha Kilo, 4 months ago