The London Olympics highlight not only the world’s most talented athletes but also their support systems. Michael Phelps, the most decorated Olympian of all time said, “I couldn’t have mastered it without all of this support in my career.”
Subaru of America Inc. and its creative agency, Carmichael Lynch, demonstrate the benefits of having support in their latest advertising for the 2013 Subaru Impreza and Forester. The new campaign includes eight TV spots, two of which aired today.
' depicts a husband cheering on his wife throughout a bike race. The spot showcases that through the versatility of the Impreza’s on- and off-road capabilities, the husband is able to encourage his wife throughout the entire race.
'Take Your Daughter to Work Day
' is an adventure shared between a real-life mother and daughter who cure a hard workday through the enjoyment of one another’s company and the usefulness of their Subaru Forester.
Support is what helps a person accomplish their goals. Love and a Subaru help them get there.
AGENCY: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Writer: Conn Newton
Writer for "Take Your Daughter to Work Day": Jim Nelson
Art Director: Michael Rogers
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: Andy Gorski / Kristen Stengel
Production Company: Gorgeous
Director: Vince Squibb
Executive Producer: Paul Rothwell / Jeff Baron
Line. Producer: Rupert Smythe
Director of Photography: Alwin Kuchler
Edit House: The Whitehouse
Editor: Rick Lawley
Assistant Editor: Shane Reid
Online Artist(s): Steve Medin, Volt
Telecine: Sean Coleman, Company 3
Audio Mix: Carl White, BWN
Sound Design: Carl White, BWN
Music for "Moral Support": Tim Myers "Wonderful Life"
Music for "Take Your Daughter to Work Day": By Lightning! "Future History"
Music Company: Jonathan Hecht, Music Supervisor
On-camera talent for "Moral Support": Abby Miller and Eric Jungmann
Voice over Talent for "Moral Support": Eric Jungmann and Justin Beere
On-camera talent for "Take Your Daughter to Work Day": Manao Demuth and Mae Davidson
Voice Over Talent for "Take Your Daughter to Work Day": Anna Graves and Justin Beere