Subaru love goes wherever the road takes you.
Subaru of America, Inc. and its creative agency, Carmichael Lynch, continue to share the love in their latest advertising for the 2013 Subaru Legacy and Outback. The new campaign includes eight TV spots, two of which are already on-air.
“Rendezvous” depicts a husband-wife ballooning team who prove that wind and bumpy roads are no match for their Subaru Outback. To view: http://bit.ly/MGif7I
“Looking For Gold” is an adventure shared between a real-life father and daughter who use their Subaru Legacy to chase down an elusive rainbow. To view: http://bit.ly/NuTZ9I
This marks the fifth year that Subaru of America and Carmichael Lynch have shared emotional stories demonstrating the versatility, durability and top-ranking safety of Subaru vehicles.
The brand has enjoyed record U.S. sales every year since 2007, when the agency was hired.
AGENCY: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Writer: Conn Newton / Ellie Anderson
Art Director: Michael Rogers / Brad Harrison
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: Andy Gorski / Kristen Stengel
Production Company: Gorgeous
Director: Vince Squibb
Executive Producer: Paul Rothwell / Jeff Baron
Line. Producer: Rupert Smythe
Director of Photography: Alwin Kuchler
Edit House: The Whitehouse
Editor: Stephen Jess / Rick Lawley
Assistant Editor: Alejandro Villagran / Shane Reid
VFX House for “Looking For Gold”: The Mill, LA
VFX House for “Rendezvous”: Randy Gackstetter, Volt
Online Artist(s): Steve Medin, Volt
Telecine: Sean Coleman, Company 3
Audio Mix: Carl White, BWN
Sound Design: Carl White, BWN
Title for “Looking For Gold”: “Won’t Let You Leave” Jenny O.
Title for “Rendezvous”: “Going Somewhere” Gareth Dunlop
Music Company: Jonathan Hecht - Music Supervisor
Composers: Gareth Dunlop
On-camera talent for “Looking For Gold”: Andrew Miller / Bluesette Miller
On-camera talent for “Rendezvous”: Barry Sherman / Brynn Horrocks / Emily Yancy / Cedric Scott
Voice Over Talent: Justin Beere