MullenLowe Group UK
2 months ago
MullenLowe has today launched a new campaign, 'Flashback', for the new Subaru Forester - the first self-charging hybrid from Subaru.
In 'Flashback', a sheep crosses the road as a Subaru Forester is driving across a countryside landscape. We see the sheep's life flash before its eyes as it thinks the car will crash into it. However, the sheep is saved as the Subaru Forester uses EyeSight technology with automatic pre-collision braking to stop just in time.
The campaign highlights the Forester's maximum 5-star Euro NCAP rating - the car also has the best ever score for child occupant protection in its class.
Media is being handled by Goodstuff and launches today across TV, digital, PPC and print. The campaign is also the first time Subaru has run a campaign with dynamic radio, with over 2000 different personalised variants.
Laurence Green, executive partner at MullenLowe said: “Unlike most car brands, Subaru genuinely deserves an unfair share of our attention: they’re better where it matters, as evidenced by the happy survival of our sheepish co-star.”
Alexandra Bevan Lyons, head of marketing at Subaru said: “At Subaru, we’re incredibly proud of our commitment to building the safest cars on the road. In this ad we wanted to demonstrate just how impactful Subaru’s EyeSight driver assist technology can be. Rather than go down the line of the cliché emotive car advertising route, we chose an ad that will have standout for all the right reasons.”
Executive Creative Director: Mark Elwood
Creative Lead: Gavin Cumine
Creatives: Angus Crombie and Drew Davies
Group Account Director: Maurice Pfister
Account Manager: Charlie Fry
Strategist: James Clee
Producer: Alex Pemberton
Production Company: Smuggler
Director: Björn Ruhmann
Director of Photography: Kolja Brandt
Executive Producer: Sara Flood
Producer: Rowena Wallace
Editing House: Trim
Editor: Ross Hallard
Flame and VFX: Jon Hollis @ Raised By Wolves
Colour: Toby Tomkins @ Cheat
Music and Sound Design: Soundtree
Producer: Jay James
Music arranged by: Luis Almau
Sound design and mix: Henning Knoepfel
Head of Marketing: Alexandra Bevan Lyons
Categories: Automotive, CarsMullenLowe Group UK, 2 months ago