Sub Rosa Named AOR for Pantone

Sub Rosa is the first agency that has been named as Pantone’s Agency of Record in more than six years. As Agency of Record, Sub Rosa will ideate and develop 2013 brand strategy, creative direction and production services that will inform Pantone’s brand positioning for 2014 and beyond. Sub Rosa will also focus on expanding the Pantone brand to serve both existing and new customers through innovative and impactful ways. 

The partnership includes the development of the brand’s overarching creative strategy and campaigns, as well as the ongoing production and management of all digital and social channels. In addition, Sub Rosa will be working closely with Pantone’s leadership team to refine their licensing business offering as well as other expanding business units. 

Pantone has been the world's color authority for fifty years, providing design professionals with products and services for the colorful exploration and expression of creativity. Sub Rosa’s creative direction will include both branding and digital work.