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Stylish Spot for Axelle Red & JBC Sees Models Escape to Dusty Wilderness



The Ideas Unit teams with Dr Film & Fixer for Belgian clothing brand's latest line

Stylish Spot for Axelle Red & JBC Sees Models Escape to Dusty Wilderness

Dr Film's Billy Pols recently headed to the LA desert to shoot this stylish short for Belgian fashion brand JBC and its latest clothing line by Belgian pop singer Axelle Red. With creative out of The Ideas Unit, Belgian production company sought the aide of production services company Fixer Films to make the spot a reality. 

The film features two ‘wanted’ models making a carefree escape from the cops via a diner, motel and gas station into a dusty wilderness. 


Client : JBC

Spot : Axelle Red “Route 66”

Client: JBC

Agency: The Ideas Unit

Agency Location: Brussels 

Creative Director: Danny Pauwels

Production Company: Dr Film

Production Company Location: Brussels 

Director: Billy Pols

Director of Photography: Daniel Bouquet 

Executive Producer: Annemie Decorte

Production Service Company: Fixer 

Producer: Eric Brown

Editorial Company: Dr Film

Editorial Company Location: Brussels

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Genres: Scenic, People, Fashion & Beauty

Categories: Day Wear, Clothing and Fashion

FIXER., Wed, 30 Apr 2014 11:14:50 GMT