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Stylised World Brought to Life in Synchronised Spectacle for Gojek

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Forsman & Bodenfors shares visual metaphor for the Indonesian on-demand multi-service platform and digital payment technology group

Stylised World Brought to Life in Synchronised Spectacle for Gojek

To launch Gojek's ride hailing and food delivery services into a number of new markets in South East Asia, Forsman & Bodenfors wanted to create a visual metaphor that represents what you can expect from Gojek's services. The campaign demonstrates how Gojek aims to remove everyday frictions and obstacles to bring more flow to people in their daily life - more days when everything 'just works'.

Building on this, a city was created – a place where everything 'just flows' – representing everything customers can expect from Gojek. It’s a stylised world where cars, people, motorbikes and others can seamlessly co-exist and take all the chaos out of your life. At the centre of it all is a grand a performance where people, motorcycles and cars come together in an unbelievable, coordinated stunt of an epic scale.

The stunt required weeks of careful planning and coordination. It was created by placing a notorious motorcycle 'globe of steel' inside a car motordrome to demonstrate the campaign message, 'Enjoy the flow'. At the end, all elements come together in a synchronised spectacle, forming a Gojek logo. Because what better way to introduce a new brand to the market than to make the whole campaign about the logo itself.

The orchestration of the campaign film involved 25 cars, 15 motorbikes and as many stunt drivers, looping the giant motordrome 75 times. The film features more than 150 extras and some 100 crew members that worked nonstop for five days to make the project become reality.

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Client: Gojek

SVP, Group Head of International Marketing: Jasper Distel

VP, Head of International Brand & Strategy: Archishman Ramasubramanian


Creative Agency: Forsman & Bodenfors Singapore

Art Director: John Bergdahl, Patrick Knowlton and Qihao Shum

Copy writers: Joakim Labraaten, Lena Paik and Firrdaus Yusoff

Planner: Julia Blomquist

Video editor/designer: Jason Feng

Client director: Abbe Hale

Campaign manager: Jade Cheng

Engagement planner: Sanna Britsman

Agency producer: Mikyung Kim

Executive producer: Ali Loveday-Herzinger


Production Company: Caviar

Director: Henry Scholfield

Producer: Céline Roubaud

Edit Company: Mathematic Studio

Edit Assistant/Editor: Hugo Lemant

2nd Editor: Hugo Lemant

Edit Company: Final Cut

Editor: Joe Guest

Post Production / VFX

Post Production Company: Electric Theatre Collective

Colourist: Luke Morrison

Producer: Oliver Whitworth


Music Company: Einklang Audioproduktion GbR

Categories: Marketing, Business Services

Forsman & Bodenfors Singapore, Tue, 11 Aug 2020 11:43:19 GMT