Forsman & Bodenfors
Tue, 11 Aug 2020 08:18:19 GMT
To launch Gojek's ride hailing and food delivery services into a number of new markets in South East Asia, Forsman & Bodenfors wanted to create a visual metaphor that represents what you can expect from Gojek's services. The campaign demonstrates how Gojek aims to remove everyday frictions and obstacles to bring more flow to people in their daily life - more days when everything 'just works'.
Building on this, a city was created – a place where everything 'just flows' – representing everything customers can expect from Gojek. It’s a stylised world where cars, people, motorbikes and others can seamlessly co-exist and take all the chaos out of your life. At the centre of it all is a grand a performance where people, motorcycles and cars come together in an unbelievable, coordinated stunt of an epic scale.
The stunt required weeks of careful planning and coordination. It was created by placing a notorious motorcycle 'globe of steel' inside a car motordrome to demonstrate the campaign message, 'Enjoy the flow'. At the end, all elements come together in a synchronised spectacle, forming a Gojek logo. Because what better way to introduce a new brand to the market than to make the whole campaign about the logo itself.
The orchestration of the campaign film involved 25 cars, 15 motorbikes and as many stunt drivers, looping the giant motordrome 75 times. The film features more than 150 extras and some 100 crew members that worked nonstop for five days to make the project become reality.
SVP, Group Head of International Marketing: Jasper Distel
VP, Head of International Brand & Strategy: Archishman Ramasubramanian
Creative Agency: Forsman & Bodenfors Singapore
Art Director: John Bergdahl, Patrick Knowlton and Qihao Shum
Copy writers: Joakim Labraaten, Lena Paik and Firrdaus Yusoff
Planner: Julia Blomquist
Video editor/designer: Jason Feng
Client director: Abbe Hale
Campaign manager: Jade Cheng
Engagement planner: Sanna Britsman
Agency producer: Mikyung Kim
Executive producer: Ali Loveday-Herzinger
Production Company: Caviar
Director: Henry Scholfield
Producer: Céline Roubaud
Edit Company: Mathematic Studio
Edit Assistant/Editor: Hugo Lemant
2nd Editor: Hugo Lemant
Edit Company: Final Cut
Editor: Joe Guest
Post Production Company: Electric Theatre Collective
Colourist: Luke Morrison
Producer: Oliver Whitworth
Music Company: Einklang Audioproduktion GbR
Categories: Business Services, MarketingForsman & Bodenfors, Tue, 11 Aug 2020 08:18:19 GMT