DDB & Tribal Worldwide Amsterdam added floating passengers to the back of the car
On October 17, Volkswagen launches an online film to promote its new Tiguan Allspace. The car, that will be available in November, is fitted with 2 extra passenger seats.
Jasper van der Bijl, head of marketing communication VW, said: “There are a large number of innovations when you compare the Tiguan Allspace to its predecessor, but the biggest difference is size. The longer wheelbase allows for two extra seats.”
DDB & Tribal Worldwide Amsterdam decided to dramatize this USP by actually attaching two ‘floating’ passengers to the rear of the current Tiguan and drive it around for everyone to see. The stunt was performed on a single day in several Dutch cities. Hidden cameras were used to register the public’s reactions.
DDB & Tribal’s creatives said: “When we first sketched the idea, we knew it would be a challenge to make the passengers literally float. But we were certain that a stunt like this would cause a lot of turning heads.”
In the 90-second film, pedestrians and other road users can’t believe their eyes when they are see the Tiguan with floating passengers drive by. And when the car comes to a stand at a gas station, it draws a lot of attention with people taking a closer look to figure out how it’s done.
As of today, the video is featured on Volkswagen’s social channels, driving traffic to a more detailed webpage about the all-new Tiguan Allspace.
Together with the film comes a behind-the-scenes video that documented the stunt’s creation: