TBWA\ TEQUILA\ Shanghai has launched two more online films as part of General Electric’s ‘Future Folklore’ digital campaign, which demonstrates how GE’s innovative solutions help address China’s most pressing environmental and healthcare challenges on its path to growth.
The three films are called ‘Borrowing the Wind’, ‘Fireflies’ and ‘Water’. The campaign launched with ‘Borrowing the Wind’ in October.
TBWA\ TEQUILA\ created Future Folklore as a storytelling platform, inspired by sage Chinese fables, to show how simple and inspiring ideas and stories of imagination can become a reality with innovation and technology. With three Chinese fable stories, it showcases how using GE’s technology and innovation we can turn fantasy into a reality for the betterment of our world.
‘Future Folklore’ will continue to build awareness and interest in GE’s innovative solutions under the two key communications platforms: Ecomagination and Healthymagination.
Future Folklore is a ‘call to action’ for businesses and individuals to step up, use their imagination combined with technology, and help find a solution that will write our ‘Future Folklore’. This campaign empowers consumers to join the movement socially, arming them with articles, videos and news that they can readily share with friends to help create awareness of the technologies and stories that will shape our future.
Project Name: GE Future Folklore
Creative Agency: TBWA\ TEQUILA\ Shanghai
Client: General Electric (GE)
Creative Directors: Chien Hwang, Lincoln Damen, Dwayne Koh
Art Director(s): Hank Huang, Yu Yong
Copywriter(s): Haiyang Yu
Illustrator: I Love Dust (London)
Production Company: B&A Reps Asia
General Manager: Scarlett Lok
Agency Producer: Allen Chen
Account Director / Senior Account Executive: Scarlett Lok
Account Executive(s) / Manager(s): Angela Xu
Media Agency: Starcom
Media Team: Sarika Tulsyan, Stella Jamie Lui, Ivy Wu