Students Use Yearbook Quotes to Demand Action on Gun Reform
Young people encouraged to take up a more serious subject than usual in campaign from Grey for States United
States United to Prevent Gun Violence is launching "Common Sense Quotes," a new initiative that re-imagines the power a simple yearbook quote can have in the effort to raise awareness of gun violence prevention. A volunteer team from Grey New York created the effort.
Students, teachers and industry experts report high school yearbooks continue to be amazingly popular among the digital natives of the Snapchat generation.
Rather than a song or lyric or joke, students are encouraged to donate a "Common Sense Quote," whether it's a call to action for legislators or thoughts on what a gun-free environment looks like, as the violence continues unabated.
The campaign includes:
- donateyourquote.com: a website where students can generate a shareable image pledging their commitment by uploading a yearbook photo and their own quote
- Common Sense Quotes: an online video featuring 14 real students' thoughtful quotes to spread the word to their peers. See the film here:
view more - Creative
- Bound Book: The goal is to amass all the quotes received in a physical book that will be shared with members of Congress to spur common sense gun reform
"In the quest for common sense gun reform, students around the country are finding their voices. And what better place for them to express their opinions than through a space they've been expressing themselves for decades: the iconic student yearbook quote," said Nick Wilson, Executive Director of States United to Prevent Gun Violence.
He continued, "At States United to Prevent Gun Violence, we support student efforts to make a difference. That's why it was important for us to get behind these students and this initiative. We want to help amplify student voices around the country so that America can take one more step toward safer schools and a safer society."
The effort will be supported with high-profile activists in social media and public relations.
John Patroulis, Chief Creative Officer of Grey New York, said, "With gun violence in the headlines and the midterm election days away, States United is looking to high school seniors to lead the way and be the generation that finally makes Congress listen and enact common sense gun reform. There is real wisdom in their quotes."
Advertiser: STATES UNITED TO PREVENT GUN VIOLENCE
Clients: Nick Wilson – Executive Director, Barbara Hohlt – Treasurer, Stephen White – Operations Manager
Post Production / VFX
Colourist: Luca Leocadio
Producer: Paul Schneider
Telecine: Hogarth Brasil
Music Producer: Kurt Steinke
Account Director: Elizabeth Gilchrist (SVP)
Account Supervisor: Kirsten Schubert
Art Director: Shannon Smith
Copywriter: Dan Greener
Counsel: Katrina Dibbini, Outside Counsel
Creative Director: Leo Barbosa, Cuanan Cronwright
Creative Technologist: Colin White
Deputy Chief Creative Officers: Rob Lenois, Jeff Stamp
Designer: Brianna DiFelice
Director of Social Strategy: Kenny Gold (SVP)
Director of Technology: Michael Nicosia
Executive Business Affairs Manager: Cecelia Critchley
Executive Vice President: John Grudzina (Chief of Staff & General Counsel)
Front End Developer: Liniquer Fractucello, Fabio Lenzi, Bruno Azzi
Global Chief Communications Officer: Owen Dougherty
Group Creative Director: Han Lin (Design)
Marketing: Hetal Patel (Marketing Sciences)
Project Manager: Morgan Marc
Quality Assurance: Luan Lopes
Senior Account Executive: Grace Hargrave-Thomas
Senior Digital Producer: Christopher Izzo
Tech Lead: Mariana Scaff
Worldwide Chief Creative Officer: John Patroulis
Casting Director: Nina Pratt
Chief Production Officer: James McPherson
Director: Adam Defrin
DOP: Tom Brink
Editor: Steve Hafner
Head of Content: Lauren Kulchinsky
Head of Production: Tania Salter
Producer: Amanda Rodriguez, MJ Soler (Integrated), John Dillon, Michaela Moriarty
Production Company: Townhouse
Sound Engineer: Dante Desole
Music Company: ASCHE & SPENCER
Genres: Documentary, People
Categories: Safety, Corporate, Social and PSAsGrey New York, Thu, 01 Nov 2018 19:42:15 GMT