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Students Use Yearbook Quotes to Demand Action on Gun Reform

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Young people encouraged to take up a more serious subject than usual in campaign from Grey for States United

Students Use Yearbook Quotes to Demand Action on Gun Reform
States United to Prevent Gun Violence is launching "Common Sense Quotes," a new initiative that re-imagines the power a simple yearbook quote can have in the effort to raise awareness of gun violence prevention.  A volunteer team from Grey New York created the effort.  

Students, teachers and industry experts report high school yearbooks continue to be amazingly popular among the digital natives of the Snapchat generation.

Rather than a song or lyric or joke, students are encouraged to donate a "Common Sense Quote," whether it's a call to action for legislators or thoughts on what a gun-free environment looks like, as the violence continues unabated.

The campaign includes: 

- donateyourquote.com: a website where students can generate a shareable image pledging their commitment by uploading a yearbook photo and their own quote

- Common Sense Quotes: an online video featuring 14 real students' thoughtful quotes to spread the word to their peers.  See the film here:
- Bound Book: The goal is to amass all the quotes received in a physical book that will be shared with members of Congress to spur common sense gun reform


"In the quest for common sense gun reform, students around the country are finding their voices.  And what better place for them to express their opinions than through a space they've been expressing themselves for decades: the iconic student yearbook quote," said Nick Wilson, Executive Director of States United to Prevent Gun Violence.  

He continued, "At States United to Prevent Gun Violence, we support student efforts to make a difference.  That's why it was important for us to get behind these students and this initiative.  We want to help amplify student voices around the country so that America can take one more step toward safer schools and a safer society."

The effort will be supported with high-profile activists in social media and public relations.

John Patroulis, Chief Creative Officer of Grey New York, said, "With gun violence in the headlines and the midterm election days away, States United is looking to high school seniors to lead the way and be the generation that finally makes Congress listen and enact common sense gun reform.  There is real wisdom in their quotes."
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Client

Advertiser: STATES UNITED TO PREVENT GUN VIOLENCE

Clients: Nick Wilson – Executive Director, Barbara Hohlt – Treasurer, Stephen White – Operations Manager

Post Production / VFX

Colourist: Luca Leocadio

Producer: Paul Schneider

Telecine: Hogarth Brasil

Sound

Music Producer: Kurt Steinke

Creative Agency

Account Director: Elizabeth Gilchrist (SVP)

Account Supervisor: Kirsten Schubert

Art Director: Shannon Smith

Copywriter: Dan Greener

Counsel: Katrina Dibbini, Outside Counsel

Creative Director: Leo Barbosa, Cuanan Cronwright

Creative Technologist: Colin White

Deputy Chief Creative Officers: Rob Lenois, Jeff Stamp

Designer: Brianna DiFelice

Director of Social Strategy: Kenny Gold (SVP)

Director of Technology: Michael Nicosia

Executive Business Affairs Manager: Cecelia Critchley

Executive Vice President: John Grudzina (Chief of Staff & General Counsel)

Front End Developer: Liniquer Fractucello, Fabio Lenzi, Bruno Azzi

Global Chief Communications Officer: Owen Dougherty

Group Creative Director: Han Lin (Design)

Marketing: Hetal Patel (Marketing Sciences)

Project Manager: Morgan Marc

Quality Assurance: Luan Lopes

Senior Account Executive: Grace Hargrave-Thomas

Senior Digital Producer: Christopher Izzo

Tech Lead: Mariana Scaff

Worldwide Chief Creative Officer: John Patroulis

Production Company

Casting Director: Nina Pratt

Chief Production Officer: James McPherson

Director: Adam Defrin

DOP: Tom Brink

Editor: Steve Hafner

Head of Content: Lauren Kulchinsky

Head of Production: Tania Salter

Producer: Amanda Rodriguez, MJ Soler (Integrated), John Dillon, Michaela Moriarty

Production Company: Townhouse

Sound Engineer: Dante Desole

Music

Music Company: ASCHE & SPENCER

Genres: Documentary, People

Categories: Safety, Corporate, Social and PSAs

Grey New York, Thu, 01 Nov 2018 19:42:15 GMT