The University of Adelaide has enlisted the help of existing students to engage high school kids for their new undergraduate campaign. Developed by Nation, the outdoor and digital campaign was designed to show a more accessible side to South Australia's leading institute of higher education.
“Our University is number one in the local market and ranked in the Top 1% of Universities worldwide. It's vital we also maintain an accessible, relevant and inviting face to attract new students" Said Angela Cassidy, Associate Director, Marketing.
The objective is to direct potential students to The University of Adelaide web site to find out more about the degrees on offer. The creative concept features current students wearing t-shirts conveying messages about the university and specific degrees.
"We already invest in our 'owned' channels, such as our website, events, publications and social media. This concept and campaign is a natural and exciting extension for us.” said Benjamin Grindlay, Director Marketing and Strategic Communications.
“The fashion style portraits of students and plain-speak messages should really appeal to high school kids.” Added Geoff Robertson, Nation’s Creative Director.
The campaign goes to market this week.
Client: The University of Adelaide
Creative Director: Geoff Robertson
Art Directors: Jane Keen, Jordan Cole and Josh Mann
Agency Producers: Judi Oehme and Chris McArdle