StubHubs Terrifying Ticket Oak Is Back In Campaign By Duncan/Channon
After an eventful off-season of awards and associated red carpets (Advertising Hall Of Fame mascot, O'Toole's 2013 Small Agency Best Media Plan, Gold Addy winning print), StubHub’s Ticket Oak is back in a brand new campaign.
Building on the highly successful campaign, the main thrust of the integrated work breaks today and includes TV, web video, print and online components. Created by Duncan/Channon, the campaign leverages their creepy and lovable mascot to truly connect with music fans when it counts most to help drive concert ticket sales.
TV spots air on The Walking Dead and other high profile programs, including the iHeart music awards on NBC, The Voice, American Idol, Jimmy Kimmel, The Tonight Show, Saturday Night Live, Madmen, The Americans, Fargo, Sportscenter, and The NBA Playoffs. Online and print work can be seen across sites like Vevo, Entertainment Weekly, US Weekly, Pitchfork, NPR and Pandora.
In addition to highly-targeted contextual messaging, the online campaign will consist of numerous custom partnerships including iHeart Music Awards pre-awards/post-awards coverage, owning summer music festival editorial on Pitchfork and a sponsorship of NPR's First Listen Live program. Print will celebrate specific StubHub product offerings like it’s “all-in pricing” to reinforce the brand's promise with new and current consumers alike while being surrounded by relevant content like awards show coverage in US Weekly or late night performance previews in Entertainment Weekly.
TV credits
Duncan/Channon
• Executive creative director, copy writer – Parker Channon
• Art director, associate creative director – Ken Hall
• Copy writer, associate creative director – John Deignan
• Executive producer – Christine Gomez
• Content producer – Justine Barnes
• Group account director – Eric Dunn
• Account supervisor – Jenn Gbur
• Account executive – McKenzy Golding
StubHub
• Director, Marketing 1– Michael Lattig
• Senior Manager, Marketing 3 – Jen Millet
Production
• Production company – Biscuit
• Director – Mike Maguire
• Managing director – Shawn Lacy
• Executive producer – Colleen O’Donnell
• Producer – Jay Veal
• Director of photography – Ulrick Boel Bentzen
Editorial
• Editorial company (Latte) – Duncan/Channon
• Editor (Latte)– Justin Griffin
• Executive producer – Christine Gomez
• Editorial company (Couples Counseling)– Duncan/Channon, Final Cut
• Editor (Couples Counseling) – Justin Griffin (D/C), Matt Murphy (Final Cut)
• Executive Producer (Couples Counseling) – Saima Awan, Final Cut
Post EFX
• Production EFX company – MPC
• Managing director – Andrew Bell
• Producer – Nicole Fina
• Lead 2D artist, Smoke – Mark Holden
• Senior colorist/US creative director – Mark Gethin
• Telecine producer – Amanda Ornelas
Sound mix
• Sound mix – POP Sound
• Engineer – Peter Rincon
• Assistant engineer – Stephen Selvaggio
Sound mix
• Sound mix – One Union
• Engineer – Joaby Deal
Props
• Animatronic tree – Anatomorphex
• Owner/fabricator – Robert Devine
Print Credits
Duncan/Channon
• Executive creative director – Parker Channon
• Associate creative director, art director – Ken Hall
• Associate creative director, copywriter – John Deignan
• Content producer – Justine Barnes
• Production director, print producer – Carolyn Bormann
• Group account director – Eric Dunn
• Account supervisor – Jenn Gbur
• Account executive – McKenzy Golding
StubHub
• Director, Marketing – Michael Lattig
• Creative director – Holden Hume
Photography
• Photographer – Jeff Minton
• Representation – DS Reps
• Production company – Kim Lansill Production
