Researchers have advocated that experiences rather than possessions bring people more happiness in that they are closely associated with identity, connection and social behavior.
In their first work with 72andSunny Los Angeles, StubHub urges fans to “Be There” by taking part in tangible moments. The “Be There”campaign centers around the emotional connection one gets from attending live concerts, sporting events and theater. Utilizing a star-studded cast - Musician, Future, Los Angeles Rams running back, Todd Gurley and Los Angeles Angels first baseman, Albert Pujols - each celebrity appears in unexpected circumstances and inspires fans to seize the opportunity and watch them live. They highlight the few easy clicks StubHub offers to obtain the premiere seats they desire.
The campaign includes radio, out-of-home, digital and :30 campaign films directed by Stacy Wall that will air in select markets including Philadelphia, Houston and Atlanta beginning Monday, July 16th.