Structure Launches Fime Rebrand

Fime enables its clients to create user-friendly, reliable and secure solutions across payments, transport and more. Its difference lies in the know-how that Fime has gained from over 20 years of testing products for a wide range of customers and technologies.

The company has expanded its offering and expertise across its entire business to meet the needs of the payments market and add value for its customers, including consulting, services and products, new offices, laboratories and strategic acquisitions. 

Relaunching Fime’s brand is a very important part of the business strategy as it harmonises all of its customer touch points.

Creative challenge

The brand identity was outdated and lost in its competitor arena. The brand assets and communications materials were not serving their purpose and the was no thematic brand consistency across the brand's channels. There was an issue with Fime's communications, market perception did not reflect the services it offers and there was no clear message for its target audiences. 

Design by Structure created a fresh and standout visual language to help elevate the brands positioning. The creative solution re-thought the brand's touch-points and created a suite of materials and toolkit to allow the in-house marketing team the flexibility to further develop the brand.

The relaunch aligns with Fimes core values and principles and informs its strategic approach, it also includes the brands new tagline ‘Making innovation possible’ which is at the heart of what the business does.

‘Re-launching our brand brings together a lot of the work we’ve been doing together over the past few years, to help ensure that Fime is even more relevant to customers & prospects in a world that is rapidly changing before us.’ Lionel Grosclaude, CEO Fime.