Structure Devises a Connected Christmas Experience for 'Santa&Co'

Design by Structure (Structure) has got into the festive spirit by launching a fun Christmas comms programme with a rebrand for Santa&Co – the world’s leading charitable giving organisation.

The campaign tells the story of Santa&Co's challenge to stay relevant, tech-led and communicate the company's updated sustainability credentials.

The ‘brief’ was to cut through the noise, understand what was crucial for the business moving forward, and identify how the brand needed to evolve to remain the market leader - by helping to communicate its proposition, create standout moments through new tech processes, and to align key values to ensure audience satisfaction.

The creative solution is a playful approach to rebranding one of the most well-known characters and magical times of the year. The festive comms will be shared as part of the agency’s client comms, and via its social and digital channels.

Nicole Clemens, CEO, Design by Structure, said: “We wanted our Christmas comms to be fun and engaging and also do something that also reflects both our business proposition and tech expertise.”