Campaign Features The Mighty Five™ National Parks for Utah Office of Tourism Effort
Struck, the digital-forward creative agency of record for the Utah Office of Tourism today launched a new national advertising campaign featuring the spectacular beauty and easy accessibility of the state’s national parks.
The new campaign, which breaks today and includes broadcast, print, outdoor and digital, establishes the Utah National Park circuit as a don’t-miss adventure and offers visitors tools to plan their own Mighty Five™ adventure. An online planning site helps create custom Mighty Five itineraries from 3-10 days in length.
Utah is home to Zion, Bryce Canyon, Capitol Reef, Canyonlands and Arches National Parks. The Mighty Five campaign is the first of its kind for Utah’s state tourism as it focuses on the unique opportunity to visit all five national parks in a single week.
“Utah’s diverse landscapes can make it challenging to create a tourism campaign that accurately represents the unbelievable experiences you can have here,” said Vicki Varela, Managing Director, Utah Office of Tourism. “But The Mighty Five does a tremendous job of showcasing what makes Utah so magnificent and how easy it is to pack it all into one vacation.”
“Only Utah can offer five iconic parks in one epic adventure,” said Daniel Conner, CEO, Struck. “The Mighty Five campaign does an exceptional job of showcasing the beauty and adventure of Utah – the video is breath-taking, the planning tools are amazing, and we even created souvenirs so visitors can proudly declare they’ve conquered The Mighty Five.”
In addition to targeted broadcast, print, and digital advertising, the campaign will also feature hand-painted murals in Los Angeles and building wraps in Colorado.
Account Director: Jeremy Chase
Executive Creative Director: Steve Driggs
Associate Creative Director: Alexandra Fuller
Art Director: Phil Smallwood
Copywriter: Garrett Martin
Editor: Garrett Martin
Account Manager: Kelly McClelland
Producer: Stevie Meier
Director: Ryan Gibb
Vicki Varela: Managing Director
Dave Williams: Deputy Director of Marketing and Research