Stromae Reveals the Secrets of His Colossal Show in Spot Produced with Caviar

The ‘Multitude Tour’ hits the road again next week for a tour of the biggest European arenas. On this occasion, Stromae reveals in a video, the secrets of the creation of his colossal show. The artist explains how, thanks to the partnership between his creative label Mosaert and the German company KUKA, his unique scenography was able to take shape.

The Mosaert team entrusted director Cyprien Delire and the production company Caviar with the behind-the-scenes of the creation of Stromae's new tour ‘The Multitude Tour’ in collaboration with the company KUKA. The film takes up the codes of the ‘Leçons de Stromae’ and allows us to discover the genesis of the staging of his new show in a humorous and very neat tone, as usual.

Mosaert - anagram of Stromae - is an independent creative label based in Brussels, mainly active in music. Producer of the tour, Stromae albums, and all the content produced around the Stromae project, Mosaert is also active in audiovisual and fashion. The label was founded at the end of 2009 in Brussels by Paul Van Haver (Stromae), accompanied by his brother Luc Van Haver (creative and executive director) and joined in 2012 by Coralie Barbier (stylist and creative director).

Cyprien Delire is a young self-taught Belgian director, who has made his way in the audiovisual sector thanks to his numerous collaborations with Stromae, Hamza, Caballero... his recognisable style (crafted image, rhythmic edit and a touch of humour) promises us great surprises to come, especially for his next achievements with the production house Caviar.

Caviar is a production company created in 2006 in Antwerp and now present in Brussels, Paris, London and Los Angeles. Multidisciplinary, the company strives to develop the talent of directors in all audiovisual sectors (video clips, advertising, fiction). His desire to reach the widest possible audience with quality content was rewarded in 2021 with two Oscars. This year four of their commercials aired at the 2023 Super Bowl halftime show.