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Striking New Spot From McCann Promotes Verizon LTE Advanced

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The new tech will bring 50 percent faster peak wireless data speeds to more than 288 million people in 461 cities

Striking New Spot From McCann Promotes Verizon LTE Advanced

This eye-catching new TV spot from McCann launches today, aiming to promote Verizon's new LTE Advanced technology.

The new tech will bring 50 percent faster peak wireless data speeds to more than 288 million people in 461 cities from coast to coast. Verizon LTE Advanced hits all the major cities, and covers loads of less-served places including highways, interstates, country roads and rural America. So customers don’t need to stay in one place to get great high speed connections, they can use their mobile devices to actually be mobile and head to the places they work, vacation and want to go.

“Our customers just received a major network enhancement for no additional cost,” said Tami Erwin, head of operations for Verizon’s wireless unit. “Verizon LTE Advanced works like a turbocharger on an engine. Speed boosts kick in when you need it most, with big data use.  That’s when you get the big peak boost of Verizon LTE Advanced.”

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Post Production / VFX

Producer: Lisa Villamil

Senior Producer: Malu Rodriguez, Abby Okin

VFX Supervisor: Gavin Guerra

Production Company

Executive Producer: Lisanne McDonald

Partner: Sam Penfield

Production Company: 1st Ave Machine

Line Producer: Jason Taragan

Creative Agency

Account Executive: Dani Gredoña

Account Supervisor: Vincent Scicchitano

Art Director: Mikey Harmon

Chief Production Officer: Nathy Aviram

Creative Agency: McCann New York

Executive Creative Directors: Chris Mitton, Caprice Yu

Executive Producer: Dana May

Group Strategy Director: Eldad Heilweil

Head of Planning: Yusuf Chuku

Senior Art Director: Kristal Kinder

Senior Producer: Sara Ward

McCann Worldgroup, Wed, 31 Aug 2016 13:59:25 GMT