Hot on the heals of announcing winning Strike as a client, Brothers & Sisters bring massive feel good summer vibes to their first campaign for the brand.
Strike, the UK's number two online estate agent, believe focusing on the joy and happiness of selling your house for free will accelerate their challenge towards over taking Purple Bricks.
Directed by Alexander Brown at Sweetshop the TV ad uses the track 'Keep Moving' by Jungle to strike a totally different tone in a sector not known for worrying much about customer feelings.
Andy Fowler ECD of Brothers & Sisters said: “There’s a time and a place for rational explanation. This isn’t one of these times. We want the nation to feel the pure uplifting, feel good vibes of selling your home with Strike.”
Carson Roen CMO of Strike said "We know that for our customers selling their homes for free with Strike is not just about saving money, it's really about how refreshingly different it feels for them throughout the journey. Which is why we're so excited about the Feel Free campaign Brothers & Sisters have developed. It's such a simple and engaging way to really show people how Strike will make them feel rather than bombard them with hard-selling rational messages. We really think the campaign brings to life what Strike is all about."