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StreetEasy Names GS&P New York AOR

Hires, Wins & Business 0 Add to collection

Agency launches first ever ad campaign for NY-based real estate marketplace with Shy The Sun illustrations

StreetEasy Names GS&P New York AOR

StreetEasy, the leading New York City real estate marketplace, has named Goodby Silverstein & Partners New York their creative agency of record. They have already launched the company’s very first advertising campaign, titled ‘Live As You Please’.

Through a series of illustrations, the campaign depicts how challenging it can be to find a home in New York City and how StreetEasy’s search tools and amenity filters make the process easier for both buyers and renters. The campaign will appear throughout the city with a focus on placements where New Yorkers spend most of their time: on the streets and sidewalks, in subway stations, subway cars and taxis.

Susan Daimler, StreetEasy General Manager, said: “Every New Yorker can relate to the insanity of the city’s real estate environment and how challenging it can be to find a home. In this diverse city, buyers and renters have very different needs and want to live as they please. The campaign shows that StreetEasy brings much needed rationality and empathy to the process.”

Paul Caiozzo, executive creative director at GS&P New York, added: “As New Yorkers who have been using StreetEasy for years to find our own places, we were leery of telling more people about them. These new users will surely steal one of our future apartments. The truth is, there is just no better way to find a place that is completely ideal for you, a place that has the exact combination of sacrifices and joys you are looking for.”

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Client

Brand: StreetEasy

Creative Agency

Art Director: Peter Jostrand

Copywriter: Josh Chua

Creative Agency: Goodby, Silverstein & Partners NY

Designer: Philip Cheaney

Executive Creative Director: Paul Caiozzo

Head of TV / Production: Anthony Nelson

Head Strategist: Conner Huber

Illustrator: Shy the Sun

Managing Director: Nancy Reyes

Strategy Director: Katie Nagl Coane

Categories: Estate, Retail and Restaurants

lbbonline.com, Wed, 18 Mar 2015 11:52:28 GMT