has hired Jillian Davis as senior strategist. Davis will work across all of the agency’s clients—which include Yellow Pages (YP), Rubio’s and 2K—along with new business.
Davis comes to barrettSF with eight years of experience building award-winning strategies for convention-breaking brands such as Target, Whole Foods Market, MSNBC, Blu Dot, Google and PepsiCo. Having worked at brand strategy and design firm Office (San Francisco), creative shop mono (Minneapolis) and public relations firm Carmichael Lynch Spong (Minneapolis), Davis’ expertise in PR and digital strategy give her a unique perspective on modern marketing challenges.
Throughout her career, Davis has defined unique brand positions and stories for leading and challenger brands. She has built several breakthrough creative experiences including Target’s Live Tweet-to-Runway Show and Lucy Activewear’s Light Forest.
"Jillian brings a little bit of everything we look for in a great hire: Great experience, a desire to build something great and a fresh perspective,” said Patrick Kelly, barrettSF’s co-founder and managing director. “She’s the perfect addition to our growing team.”