Two years after launching health and wellbeing lifestyle public relations agency Straight Up PR, the team has expanded it’s offering into people management through the launch of Straight Up People.
Founder and managing director, Hannah O’Donnell says: “We love all of the amazing connections we’ve made through the health and wellbeing industry that we decided to represent our friends in an official capacity under our sub-brand Straight Up People. It’s under this name that we will manage all commercial matters for our people of influence, assisting brands in amplifying their brand messaging and deliverables via an array of touch points.”
Straight Up People will focus on the people at the heart of the business decisions that they’re making on their behalf. O’Donnell says, “For us it’s not just about getting free product for our people or an invite to an event, it’s about securing relevant opportunities and fostering honest collaborations between all stakeholders – from the influencer, the brand and to the consumer. We will apply our straight up approach to talent management ensuring we truly understand the people and brands we are working with.”
Straight Up People is kicking off its people management offering with the following: Trent ‘Maxi’ Maxwell – Ch 10: Bondi Rescue lifeguard; Rebecca Gawthorne – nutritionist, dietician and founder of Nourish Naturally; Jaye Green – health and fitness blogger and model; Olivia Arezzolo – health and fitness blogger and model; Lauren Hannaford – former elite gymnasts and health and fitness blogger; Scott Reynolds – health professional, athlete and altitude trainer; Beau Walker – ex-professional surfer and TV presenter; and, Lauren Patterson – health, fitness and mummy blogger.
Straight Up PR will manage social media posts, blog integrations, appearances, MC roles as well as above and below the line integrations for its Straight Up People.
Hannah O’Donnell concludes: “I am beyond excited to be unveiling Straight Up People today and look forward to continuing to grow the business to truly create a difference and add value to our clients and audiences.”
Ch 10: Bondi Rescue lifeguard, Trent Maxwell says: “Straight Up PR is a great company to be a part of. They are very friendly, happy and positive, and they do an amazing job, truly looking after their people. Their smiles never leave their faces and I always get excited about the next adventure with the team!”