There’s been a lot of talk recently (quite a lot of it by us) about illustration-led-animation. How to start animating your work, why artists should do it, the future of it etc. But there’s so much more to animation than just ‘making it move’. To become a fully fledged animation director, you’re going to have to learn a helluva lot more skills… but most importantly, you need to be able to tell a really, really good story.
Cue George Coffey, animation director at KITCHEN - a multidisciplinary creative studio who blend bespoke styles & techniques for TV and digital. In addition to directing independently, they also co-direct with our illustration talent to craft high quality integrated assets. clients include; Cadbury, Converse, McDonald’s, Specsavers and Bombay Sapphire (to name a few).
We couldn’t think of a better pairing than our UK executive producer Sue Loughlin and George Coffey to discuss all things animation and the art of storytelling.