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Storytelling in Animation

Trends and Insight 108 Add to collection

An interview with Jelly's George Coffey, animation director at KITCHEN on all things animation and storytelling

Storytelling in Animation

There’s been a lot of talk recently (quite a lot of it by us) about illustration-led-animation. How to start animating your work, why artists should do it, the future of it etc. But there’s so much more to animation than just ‘making it move’. To become a fully fledged animation director, you’re going to have to learn a helluva lot more skills… but most importantly, you need to be able to tell a really, really good story.

Cue George Coffey, animation director at KITCHEN - a multidisciplinary creative studio who blend bespoke styles & techniques for TV and digital. In addition to directing independently, they also co-direct with our illustration talent to craft high quality integrated assets. clients include; Cadbury, Converse, McDonald’s, Specsavers and Bombay Sapphire (to name a few).

We couldn’t think of a better pairing than our UK executive producer Sue Loughlin and George Coffey to discuss all things animation and the art of storytelling.