Storyblok CMS Report Reveals Latest Content Management Trends in Australia

Storyblok, the content management system (CMS) category leader that empowers both developers and marketing teams to create better content experiences across all digital channels, today released The State of CMS 2023 report for Australia to show how local companies use their content management systems.

Since content is vital for every business, the way in which it’s managed determines if businesses are successful in meeting customer expectations for modern digital experiences. While monolithic CMSs continue to be in the majority for now, companies that have made the switch to composable, headless CMS platforms are seeing the benefits of future-proofing their content operations.

An overwhelming majority (86%) of Australian businesses report improved KPIs, revenue growth, and productivity since using a headless CMS.

The report also reveals the following data:

• The majority of users (53%) need more than 1 CMS just to maintain their content operations, with 11% using 4 or more CMSs

• 16% of respondents believe their current CMS workflows are difficult or very difficult

• The percentage of companies interested in delivering content to AR/VR (5%), voice-activated speakers (8%), and smartwatches (3%) is only in the single digits

• Security issues (22%), difficulty in needing to learn a new system/skill/tech stack (15%), and time-consuming processes (38%) are the 3 main reasons why businesses change their CMS

• In the vast majority of businesses (76%), multiple teams use a CMS on a regular basis, making proper workflows and collaboration capabilities even more important

• 27% of businesses already use a headless CMS to manage their content from one central hub and publish simultaneously on any channel

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"It’s so encouraging to see how many Australian businesses are experiencing the financial and productivity benefits that come from using a headless CMS," said Dominik Angerer, co-founder and CEO of Storyblok. "A recent Total Economic Impact™ study conducted by Forrester Consulting revealed that Storyblok provided a 582% ROI over a three-year period and paid for itself in less than six months. Results like these are what will continue to motivate businesses to move on from the limitations of monolithic CMSs and modernise their content operations."

Download The State of CMS 2023 report for Australia to see all of the results.