Fahrenheit DDB
Fri, 10 Jun 2022 08:09:40 GMT
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Store Mannequins Model New Collections in Empty Peruvian Theatre Seats
To help support theatres, retailer Oechsle and Fahrenheit DDB bought unsold tickets and filled the seats with mannequins
Fahrenheit DDB launches Peruvian retailer Oechsle’s latest campaign supporting cinemas.
Two years since the Pandemic started, theatres in Peru still have capacity restrictions. 35% of the seats remain empty, which means 35% of unsold tickets. Therefore, Oechsle, one of the biggest retailers in Peru, decided to help the theatres by buying the unsold tickets to sit its Mannequins in the restricted seats and show its collections in an unusual way.
view more - Creative
Client
Client: Oechsle
Campaign: Mannequin Spectators
Agency
Agency: Fahrenheit DDB
General Accounts Director: Alberto Goachet
Account Director: Jackie Oneto
Account Supervisor: Samantha Capurro
Chief Creative Officer: Ricardo Chadwick
Executive Creative Director: Sergio Franco
Creative Team: Gonzalo Pazos / Angelo Gonzales
Brand Creative Director: Lorena Collatón
Production Director: Andriette Helm
Editor: Enmanuel Hernandez
Production
Production Company: Playroom
Production: Karel Marcenaro, Luis Saavedra, Yamil Fajrry, Luiggi Ricra Davalos
Audio
Creasonica: Adolfo Gazzo
Client Approval
Client Approval: Milenka Carrillo, Alyssa Macchiavello, Alexis Solano, Camila Firbas
Categories: Retail Stores, Retail and Restaurants
Fahrenheit DDB, Fri, 10 Jun 2022 08:09:40 GMT
