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Store Mannequins Model New Collections in Empty Peruvian Theatre Seats

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To help support theatres, retailer Oechsle and Fahrenheit DDB bought unsold tickets and filled the seats with mannequins

Store Mannequins Model New Collections in Empty Peruvian Theatre Seats

Fahrenheit DDB launches Peruvian retailer Oechsle’s latest campaign supporting cinemas.

Two years since the Pandemic started, theatres in Peru still have capacity restrictions. 35% of the seats remain empty, which means 35% of unsold tickets. Therefore, Oechsle, one of the biggest retailers in Peru, decided to help the theatres by buying the unsold tickets to sit its Mannequins in the restricted seats and show its collections in an unusual way. 

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Client: Oechsle

Campaign: Mannequin Spectators


Agency: Fahrenheit DDB

General Accounts Director: Alberto Goachet

Account Director: Jackie Oneto

Account Supervisor: Samantha Capurro

Chief Creative Officer: Ricardo Chadwick

Executive Creative Director: Sergio Franco

Creative Team: Gonzalo Pazos / Angelo Gonzales

Brand Creative Director: Lorena Collatón

Production Director: Andriette Helm

Editor: Enmanuel Hernandez


Production Company: Playroom

Production: Karel Marcenaro, Luis Saavedra, Yamil Fajrry, Luiggi Ricra Davalos


Creasonica: Adolfo Gazzo

Client Approval

Client Approval: Milenka Carrillo, Alyssa Macchiavello, Alexis Solano, Camila Firbas

Categories: Retail Stores, Retail and Restaurants

Fahrenheit DDB, Fri, 10 Jun 2022 08:09:40 GMT