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Store Employees Get Caught Grooving in FairPrice Campaign

Creative 192 Add to collection

Supermarket shopping is ‘Worth The Trip’ in these ads from BBH Singapore

Store Employees Get Caught Grooving in FairPrice Campaign
NTUC FairPrice (FairPrice), Singapore’s largest supermarket chain, has launched a large-scale integrated campaign to better engage and connect with its shoppers and the community.

Using the tagline 'Worth The Trip', the campaign developed by BBH Singapore reminds Singaporeans of the superior product and service offering every one of the close to 150 FairPrice stores islandwide provides, enabling everyone to lead better, healthier lives affordably.

The central idea 'Worth The Trip' is hinged on the insight that beyond the cost of living, Singaporeans are aspiring to lead better lives. Hence, value not only means low prices for daily necessities; it also means quality, origin, nutrition as well as the actual shopping experience.

'Worth The Trip' is brought to life in various dimensions - from film and online videos, to in-store, out-of-home and digital/social - creating a holistic showcase of what makes grocery shopping at FairPrice worthwhile. Whether its high-quality assortment and fresh produce at good prices, its social initiatives, or friendly staff, FairPrice is uniquely positioned to help Singaporeans lead a better life.

Khairul Mondzi, creative director, BBH Singapore, said: “No matter where we grew up, FairPrice was always around the corner and close to us. We didn’t have to look very far in coming up with what FairPrice actually stands for. In this case, it is, was and has always been a trip that’s worthwhile in many ways - from the products and service, to the store experience and time spent shopping there with family and friends.”

The campaign launched in the second week of August will continue until October.
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Sound Company: Song Zu

Production Company

Production Company: Atypical Films

Director: Bertrand Lee

Creative Agency

Creative Agency: BBH Singapore

Chief Creative Officer: Joakim Borgstrom

Executive Creative Director: Sascha Kuntze

Creative Director: Janson Choo & Khairul Mondzi

Art Director: Grace Wong

Strategist: Gwen Lee

Producer: Kim Lim

CEO: John Hadfield

Senior Copywriter: Stephanie Gwee

Account Director: Manavi Sharma

Account Manager: Grace Lee

Head of Planning: Thomas Wagner

Genres: Comedy, People

Categories: Supermarkets, Retail and Restaurants

BBH Singapore, Thu, 29 Aug 2019 14:45:06 GMT