Mon, 31 Jan 2022 16:45:46 GMT
This year for the first time the SuperBowl (Feb.13th) falls the day before Valentine’s Day (Feb.14th). Stop & Shop does not want shoppers to let the Big Game overshadow the Big Day. So they’re encouraging their shoppers to pregame for Valentine’s Day and start celebrating the week before.
McKinney, Stop & Shop’s creative and lead agency of record (AOR), saw an opportunity with the two events happening back-to-back this year and is launching a campaign speaking to shoppers and encouraging them to plan ahead as grocery stores play a large role in both events.
The 15 and six second ads offer a humorous angle, uncommon to the grocery category, featuring a male and female point of view reminding viewers to shop early for Valentine’s day.
Both ads open on a closeup of a football fan surrounded by snacks (chips, pretzels, dip etc.) speaking about the important week and how viewers can make it special by getting ahead and “Pre-Gam[ing] for Valentine’s Day at Stop & Shop.
The spot launches January 31st through February 13th, 2022 and targets shoppers in New York, New Jersey, Rhode Island, Connecticut, Massachusetts.
The spot will be featured on social & digital media and Stop & Shop will also have in-store displays.view more - Creative
Creative Consultant: McKinney
Chief Creative Officer: Jonathan Cude
Group Creative Director: Alex Shulhafer
Creative Director: Alexis Reid
Creative Director: Kat Choi
Chief Strategy Officer: Jasmine Dadlani
Group Strategy Director: Justin Davis
Strategy Director: Kerry O'Connor
Chief Client Officer: Gretchen Walsh.
Group Client Director: Erin Christensen
Account Director: Maggie Dietz
Account Supervisor: Sarah Kearney
Account Manager: Will Batchelor
Production Agency: CYLNDR
Executive Producer: Mark Olson
Production Coordinator: Yazmin Perea-Beltran
Director, Business Affairs: Laura Gearino
Business Affairs: Kelly Beatty
Editor: Nick Adcock
Director: Jay Buim
Producer: Jazzmine Beaulieu
Digital & Media Agency: AMP Agency
Media Agency: Havas
Genres: Dialogue, Comedy, People
Categories: Retail and Restaurants , SupermarketsMcKinney, Mon, 31 Jan 2022 16:45:46 GMT