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Stop & Shop Won't Let the Big Game Overshadow the Big Day This February

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McKinney campaign helps shoppers plan ahead for Valentine's whilst shopping for the Super Bowl

Stop & Shop Won't Let the Big Game Overshadow the Big Day This February

This year for the first time the SuperBowl (Feb.13th) falls the day before Valentine’s Day (Feb.14th). Stop & Shop does not want shoppers to let the Big Game overshadow the Big Day. So they’re encouraging their shoppers to pregame for Valentine’s Day and start celebrating the week before.

McKinney, Stop & Shop’s creative and lead agency of record (AOR), saw an opportunity with the two events happening back-to-back this year and is launching a campaign speaking to shoppers and encouraging them to plan ahead as grocery stores play a large role in both events.

The 15 and six second ads offer a humorous angle, uncommon to the grocery category, featuring a male and female point of view reminding viewers to shop early for Valentine’s day.

Both ads open on a closeup of a football fan surrounded by snacks (chips, pretzels, dip etc.) speaking about the important week and how viewers can make it special by getting ahead and “Pre-Gam[ing] for Valentine’s Day at Stop & Shop.

The spot launches January 31st through February 13th, 2022 and targets shoppers in New York, New Jersey, Rhode Island, Connecticut, Massachusetts.

The spot will be featured on social & digital media and Stop & Shop will also have in-store displays.

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Creative Consultant: McKinney

Chief Creative Officer: Jonathan Cude

Group Creative Director: Alex Shulhafer

Creative Director: Alexis Reid

Creative Director: Kat Choi

Chief Strategy Officer: Jasmine Dadlani

Group Strategy Director: Justin Davis

Strategy Director: Kerry O'Connor

Chief Client Officer: Gretchen Walsh.

Group Client Director: Erin Christensen

Account Director: Maggie Dietz

Account Supervisor: Sarah Kearney

Account Manager: Will Batchelor


Production Agency: CYLNDR

Executive Producer: Mark Olson

Production Coordinator: Yazmin Perea-Beltran

Director, Business Affairs: Laura Gearino

Business Affairs: Kelly Beatty

Editor: Nick Adcock

Director: Jay Buim

Producer: Jazzmine Beaulieu

Digital and Media

Digital & Media Agency: AMP Agency

Media Agency: Havas

Genres: Dialogue, Comedy, People

Categories: Retail and Restaurants , Supermarkets

McKinney, Mon, 31 Jan 2022 16:45:46 GMT