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Stop. Right. There. SimpliSafe Launches Tech-Enabled Social Distancing Sweater Amidst Holiday Season

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Home security brand partners with MullenLowe US to remind families the holidays are happier six feet apart this year

Stop. Right. There. SimpliSafe Launches Tech-Enabled Social Distancing Sweater Amidst Holiday Season
SimpliSafe, maker of award-winning home security systems, has today launched the SimpliSafe Social Distancing Sweater, a tongue-in-cheek take on the holiday sweater designed with this year’s challenges in mind. The tech-enabled sweater, which features integrated motion sensors that sound a SimpliSafe siren whenever someone gets within six feet, is a cheeky way for people to spread holiday cheer, while kindly letting others know they’ve come too close.

“Heading into the holiday season, it became clear that the typical stressors and logistics of the holidays were going to be exacerbated this year,” said Wade Devers, Creative Director at SimpliSafe. “We saw an opportunity to tap into these challenges and the pervasive sentiment of unease. As the experts on protection, albeit home protection, we wanted to give people a playful way to protect themselves during this year’s holiday celebrations. It’s really meant to bring some lightheartedness to a time that’s otherwise proven very stressful.”

While the tech-enabled Social Distancing Sweater is a prototype, SimpliSafe will be giving away a limited quantity of sweater replicas that feature the same unofficial six-foot measuring markers, but without the electronics and sensors on the website. The microsite will also feature DIY tech-install instructions, so that experienced electronics tinkers can techify their own festive apparel.


Knowing the pandemic has led to more widespread housing insecurity than ever before, 100% of proceeds will directly benefit the national nonprofit organisation, NeighborWorks America. More specifically, the proceeds will go towards the Rental Resilience Fund, which helps keep individuals and families economically impacted by Covid-19 housed through the pandemic.

“NeighborWorks America is committed to making sure that all families have access to affordable and safe housing,” said Valerie Navy-Daniels, senior vice president of resource development. “We are proud to partner with companies like SimpliSafe who share in this commitment at such a critical time.”

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Client

Brand: SimpliSafe

Chief Commercial Officer: Don LeBlanc

SVP, Marketing: Kara Howard

Creative Director: Wade Devers

Director of Communications: Amy Nagy

Associate Director, Social Strategy: Morgan Howell

Senior Public Relations Manager: Sammy Brodsky

Agency

Agency: MullenLowe US

Executive Creative Directors: Tim Vaccarino, Dave Weist

Creative Director: Adam Calvert

Senior Art Director: Ian Todd

Junior Copywriter: Clayton Notestine

Head of Strategy: Ellie Gogan-Tilstone

Junior Planner: Anna McKendry

Executive Director of Integrated Production, US: Lisa Setten

Executive Producer: Mary Robinson

Executive Producer, Digital: Courtney Coyne

Experience Designer: Caroline Cass

Director of Technology: Dave Lee

Account Director: Lauren Brennan

Account Director: Claire Putzeys

Senior Account Executive: Andrew Talbot

Production

Creative Technology/Production Company: Deeplocal

Promotional Vendor: Promosis

Founding Partner: Peter Barnet

Co-Founder: Harry Janock 

Lead Customer Satisfaction Specialist: Margaret Hollister

Lead Promotion Logistics Specialist: Tom Paschetto

Lead Software Engineer: Kramer Huculak

Categories: Security, Home

MullenLowe U.S., Tue, 15 Dec 2020 17:18:57 GMT