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Group745
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Creative in association withGear Seven
Group745

Stop. Right. There. SimpliSafe Launches Tech-Enabled Social Distancing Sweater Amidst Holiday Season

15/12/2020
Advertising Agency
New York, United States
107
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Home security brand partners with MullenLowe US to remind families the holidays are happier six feet apart this year
SimpliSafe, maker of award-winning home security systems, has today launched the SimpliSafe Social Distancing Sweater, a tongue-in-cheek take on the holiday sweater designed with this year’s challenges in mind. The tech-enabled sweater, which features integrated motion sensors that sound a SimpliSafe siren whenever someone gets within six feet, is a cheeky way for people to spread holiday cheer, while kindly letting others know they’ve come too close.

“Heading into the holiday season, it became clear that the typical stressors and logistics of the holidays were going to be exacerbated this year,” said Wade Devers, Creative Director at SimpliSafe. “We saw an opportunity to tap into these challenges and the pervasive sentiment of unease. As the experts on protection, albeit home protection, we wanted to give people a playful way to protect themselves during this year’s holiday celebrations. It’s really meant to bring some lightheartedness to a time that’s otherwise proven very stressful.”

While the tech-enabled Social Distancing Sweater is a prototype, SimpliSafe will be giving away a limited quantity of sweater replicas that feature the same unofficial six-foot measuring markers, but without the electronics and sensors on the website. The microsite will also feature DIY tech-install instructions, so that experienced electronics tinkers can techify their own festive apparel.


Knowing the pandemic has led to more widespread housing insecurity than ever before, 100% of proceeds will directly benefit the national nonprofit organisation, NeighborWorks America. More specifically, the proceeds will go towards the Rental Resilience Fund, which helps keep individuals and families economically impacted by Covid-19 housed through the pandemic.

“NeighborWorks America is committed to making sure that all families have access to affordable and safe housing,” said Valerie Navy-Daniels, senior vice president of resource development. “We are proud to partner with companies like SimpliSafe who share in this commitment at such a critical time.”

Brand
Agency / Creative
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Work from MullenLowe U.S.
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