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Stop Motion Spot Explores What Makes a Safe Space for NGO Pehlay Akshar Foundation

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Never Ending Story's Sharanya Ramesh directs charming film lyrics inspired by Dr. Seuss

Stop Motion Spot Explores What Makes a Safe Space for NGO Pehlay Akshar Foundation

What is a safe space? Is it a physical space or an emotional space? What role does it play in the lives of thousands of municipal school students and teachers in Mumbai?

These are some of the complex questions asked in a new spot for Pehlay Akshar Foundation, an NGO focused on creating safe learning spaces for children and teachers.

Never Ending Story's budding stop motion director Sharanya Ramesh worked on the spot. Between her and her small crew, they created the props for the spot and shot the film over six days.

The narration had to explain the meaning of ‘safe space’ as simply as possible. The inspiration for the English version was Dr. Seuss, so the team reached out to Sampurna Chattarji, a highly respected children’s poet, to write the script.

video
Pehlay Akshar Foundation - English
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Credits

Brand: Pehlay Akshar Foundation

Brand team: Kinnary Godbole, Atrai Ganguli

Director: Sharanya Ramesh

Lyricist: Sampurna Chattarji

Voice Over Artist: Smita Malhotra

Voice Over Supervision: Vocal India

Colourist: Sahil Amin

Accountant: Santosh Gupta

Office Assistant: Manoj Mandal

Ideation and Production: Amitabh Bhattacharya

Genres: Animation

Categories: Charity, Corporate, Social and PSAs

Never Ending Story, Mon, 08 Mar 2021 12:59:14 GMT