Never Ending Story
Mon, 08 Mar 2021 12:59:14 GMT
What is a safe space? Is it a physical space or an emotional space? What role does it play in the lives of thousands of municipal school students and teachers in Mumbai?
These are some of the complex questions asked in a new spot for Pehlay Akshar Foundation, an NGO focused on creating safe learning spaces for children and teachers.
Never Ending Story's budding stop motion director Sharanya Ramesh worked on the spot. Between her and her small crew, they created the props for the spot and shot the film over six days.
The narration had to explain the meaning of ‘safe space’ as simply as possible. The inspiration for the English version was Dr. Seuss, so the team reached out to Sampurna Chattarji, a highly respected children’s poet, to write the script.
Brand: Pehlay Akshar Foundation
Brand team: Kinnary Godbole, Atrai Ganguli
Director: Sharanya Ramesh
Lyricist: Sampurna Chattarji
Voice Over Artist: Smita Malhotra
Voice Over Supervision: Vocal India
Colourist: Sahil Amin
Accountant: Santosh Gupta
Office Assistant: Manoj Mandal
Ideation and Production: Amitabh Bhattacharya
Categories: Charity, Corporate, Social and PSAsNever Ending Story, Mon, 08 Mar 2021 12:59:14 GMT