Now that Shark Week has officially begun, Deutsch LA have shared the latest projects they've been working on for Volkswagen, the official sponsor of Shark Week.
Thanks to Mediacom for bringing together VW and Shark Week, VW returns to be the proud sponsor of Shark Week again this year. To promote this partnership, Deutsch are creating a series of unique stop motion videos on Instagram featuring the Beetle Convertible and Shark Week. Since both brands have existing solid fan-bases on Instagram, the two companies are excited to see what more can be done in this new media space.
So far the responses to Shark Week have been great, with over 100,000 fan images tagged #SharkWeek. The first VW and Shark Week video launched Saturday and two more will go up this week.
See the video here: http://instagram.com/p/citOGnAc3X/.
You can also check out the Beetle Convertible section of VW.com dedicated to Shark Week here: http://web.vw.com/convertible/beetle/.
In addition to the Instagram content, the project takes last year’s Beetle Shark Cage a step further this year to make it a full-on subaquatic road trip. Users are able to explore a 360° view of a Shark Superhighway and learn about sharks in their native environment. To go along with this, there will be three 60-second episodes of the road trip, featuring Luke Tipple on Discovery Channel. Moreover, there is also a hidden treasure chest that unlocks a $2 donation to the Surfrider Foundation every time someone tweets #VWSharkWeek. Donations can go up to $50K and serve to protect our oceans.
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You can see the experience for yourself at http://sharkweek.com/vw.