A court in Moscow has stopped the Pride parade for a century, so in an advocacy campaign on twitter, Stockholm Pride invites all Russians to #GOWEST and celebrate Pride in Stockholm instead.
On the campaign page gowest2013.com you can compose your tweet-invite which is automatically translated into Russian. In addition, your location for this particular tweet is changed to a random location in Russia in an attempt to reach as many as possible.
So far the following celebs have showed their support for #gowest:
Boy George, artist
Nicole Fiorentino, bass player The Smashing Pumpkins
Darren Hayes, singer/songwriter Savage Garden
Tegan and Sara, Canadian indie rock band
Alexander Bard, artist, Army of Lovers
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Agency: M&C Saatchi Stockholm
Production: Kinda Like A Big Deal, Stockholm
Campaign link: gowest2013.com