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Stockholm Pride Invites Russians to #gowest



M&C Saatchi Stockholm campaign fights banning of Pride parade in Russia

Stockholm Pride Invites Russians to #gowest

A court in Moscow has stopped the Pride parade for a century, so in an advocacy campaign on twitter, Stockholm Pride invites all Russians to #GOWEST and celebrate Pride in Stockholm instead.

On the campaign page you can compose your tweet-invite which is automatically translated into Russian. In addition, your location for this particular tweet is changed to a random location in Russia in an attempt to reach as many as possible.

So far the following celebs have showed their support for #gowest:

Boy George, artist
Nicole Fiorentino, bass player The Smashing Pumpkins
Darren Hayes, singer/songwriter Savage Garden 
Tegan and Sara, Canadian indie rock band
Alexander Bard, artist, Army of Lovers


Agency: M&C Saatchi Stockholm
Production: Kinda Like A Big Deal, Stockholm
Campaign link:

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