editor Tim Hardy won gold for best editing at this year’s British Arrows Craft Awards.
Channel 4’s Paralympics ‘Meet the Superhumans’ has swept the board at the Craft Awards winning gold for best editing, best use of recorded music, best achievement in production and best director.
‘Meet The Superhumans’ was channel 4’s biggest ever marketing campaign. Its first airing to promote the Paralympic games was a ‘roadblock’ over 24 television channels at the same time. The film showcased the abilities of some of the leading UK Paralympians, represents some of the unique stories behind the elite athletes.
Set to the track ‘Harder Than You Think’ by hip-hop legends Public Enemy, this track became the anthem of the Paralympic Games. Hardy chose the track after spending hours on Spotify, trawling through many genres. Then after going through some old school Public Enemy he finally came across a track he hadn't heard before the surprisingly recent 'Harder Than You Think'.
“This hit the nail on the head when I laid it underneath a 3 min cut I had already made. It was a real hairs on the back of the neck moment,” said Hardy.
The success at the BTAAs followed the success at The ProMax UK 2012 awards, where it won Gold for Best Editing and a further 6 golds.