Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Stitch's Leo King Edits Bloody New Bodyform Spot by AMV BBDO


Bleeding just got real with Bodyform ‘Live Fearless’ campaign

Stitch's Leo King Edits Bloody New Bodyform Spot by AMV BBDO

Soho-based editing house Stitch has just finished editing the latest Bodyform campaign. The powerful commercial is all about blood, with bloody faces, bleeding noses, gashed hands and more - it certainly doesn't hold back. Directed by Jones+Tino from Stink and edited by Leo King, it’s a far cry from the 'rollerblading' ads of the past.

Bodyform was an unusual job to cut according to Leo King who comments: “The way Jones+Tino work, is they get a copy of the rushes to put together rough cuts themselves. We therefore had Tino in Brazil doing a cut, Jones in London doing his own cut and me in Stitch doing a cut! After meeting up to compare, we spent a week in Stitch taking the best elements of all to craft a mega edit! It's an unusual way of doing things, but we are all really happy with the end result, so it was worth it!”

The campaign has gained critical acclaim and caused a stir on Twitter, especially for putting an end to the use of blue liquid to represent menstrual blood.  Congratulations to all involved.

The campaign was released commercially last week.


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Tampons, Beauty & Health

STITCH London, Thu, 16 Jun 2016 10:38:16 GMT