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Stink's Salomon Ligthelm's Scenic Spot for S7 Airlines Brings Photos to Life

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Salomon directed the visually striking spot and it was edited by Rock Paper Scissors, with VFX by Blacksmith and grade by Company3

Stink's Salomon Ligthelm's Scenic Spot for S7 Airlines Brings Photos to Life
For their latest “Make Photos Come True” campaign S7 Airlines invites people to raise their eyes from the gadgets and go explore the real world for a change, It is a call-to-arms to break free from the loop of boomerangs. To see the world beyond filters. Likes. Hearts. Shares. Because every photo is a destination to be experienced. 

Make photos come true. A simple yet so truthful a message, not only for Russians, but an entire generation across the world. Shapeshifting into film, print, radio and digital, the message becomes a mantra for the whole campaign. 

Directed by Stink Films’ Salomon Ligthelm, the film presents a dissonance between the digital and the real world. In the first part of the story, the viewers are immersed in a world of boomerangs, cinemagraphs, likes and shares. A world that we are all drawn to and keeps us captive. To prove this, the film is interrupted for a moment of reflection with complete black screen for people to see themselves trapped in the digital world. Even while watching this film. 

In the second part of the story, the restrictions are gone and digital photographs turn into a burst of emotions. This world is louder, liberating, filled with adrenaline, love, friendship and experiences that get imprinted forever in our memories.

With this film, S7 Airlines goes beyond picturesque landscapes and transcends into a culturally charged universe by bringing forward subcultures, habits and rituals across the world. 

The message is further carried in print, radio and digital. The print showcases iconic photos of popular destinations while the headlines contradict the obvious locations are the words reigning over one of the most famous landmarks in Russia’s capital concludes another print displaying a photo of the Brandenburg gate. Truth being that these are just photographs not the real destinations themselves.

The radio spots present people writing posts for their photos before sharing them on social media. And even though some might say a photo is worth a 1000 words, there are destinations in this world that will leave one speechless. 

Last but not least, the web app is a place where people can literally make photos come true. The users are able to discover destinations by simply uploading their favourite photos. In exchange, they receive a boarding pass to the destination behind their images and a discount to be used when purchasing tickets to make photos come true. 

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Advertiser: S7 Airlines

Post Production / VFX

Colourist: Tom Poole

Producer: Charlotte Arnold/Megan Sweet/Alexa Mauro

VFX: Blacksmith

Colour Producer: Alexandra Lubrano

Media Agency

Media Agency: OMD Easy Media

Creative Agency

Communications Director: Natalya Kozlova (Marketing)

Copywriter: Mikhail Khan, Alexander Boyko

Creative Agency: Stereotactic

Creative Group Head: Gabriel Mihailescu

Digital Producer: Ivan Andreev

Director of Marketing: Eleonora Romanova

Executive Producer: Pavel Karykhakin Sergey Yakhntov

Head of Creative Services: Konstantin Belyakov

Media Planner: Irina Nekrasova

Senior Copywriter: Iulia Soare

Senior Producer: Anna Tafrova

Digital Agency

Digital Agency: Stink Studios

Production Service

Production Service Company: Passion Pictures/Radioaktive

Production Company

Director: Salomon Ligthelm

DOP: Stuart Winecoff

Executive Producer: Blake Powell

Producer: Annabel Ridley

Production Company: Stink

Production Manager: Lucy Banks


Audio Post Production: Human – Craig Caniglia

Original Composition: Human - Sloan Alexander & Gareth Williams

Sound Mix: Sloan Alexander


Edit Company: Rock Paper Scissors

Editor: Jamie Foord/Roman Geygert

Producer: isa Barnable/Taylor Colbert

Genres: Storytelling, Scenic

Categories: Travel, Airlines

Stink Films, Mon, 13 Nov 2017 16:13:14 GMT