Mon, 25 Jul 2016 10:39:00 GMT
In a move that sees the creative studio extending its services into Digital Outdoor, Stinkdigital has appointed Jeremy Taylor as Strategy Director. Taylor joins from Grand Visual where he helped conceive and deliver several award winning campaigns across brands including Google, PepsiCo, Mondelez and UKTV.
As display advertising online continues to face challenges with ad blockers and audience fatigue, outdoor media is proving increasingly effective for brands looking to reach audiences, in some cases reportedly driving three times the amount of mobile searches than other broadcast media.
Mark Pytlik, Stinkdigital’s CEO says: “Digital Out of Home is getting more sophisticated, and lots of our clients are really excited by the potential to reach audiences in innovative ways outside a web browser. For us it’s a totally natural evolution of what we do online, and we’re excited to have Jeremy join the team.”
Jeremy added, “Digital Out of Home has been consistently pushing boundaries for some years now, and with the continued investment from media owners coupled with client appetite for smarter, data-led DOOH campaigns, the future is even more exciting for the medium.”
Stinkdigital has delivered Digital Outdoor experiences for Spotify, Google and most recently launched the first ever DOOH campaign for Pinterest. Pytlik continues, “our work for Pinterest demonstrates the huge potential of DOOH; delivering real-time messages to an audience based on their immediate context.”view more - Hires, Wins & BusinessStink, Mon, 25 Jul 2016 10:39:00 GMT