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Stink Launches in America

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Los Angeles office will be led by newly appointed Managing Director Jeff Baron

Stink Launches in America

Production company Stink has announced that they have expanded their global presence by going stateside and have opened their first US office, which is to be led by newly appointed Managing Director, Jeff Baron.

Jeff Baron joins Stink after a 12-year tenure with Anonymous Content. Well accustomed to working closely with a team of directors creating cutting-edge and award-winning campaigns, Baron will combine his experience with the established Stink infrastructure and will focus on growing the roster within the US. The office launches with an existing high profile list which includes; John Hillcoat, Nicolas Winding Refn, Martin Krejci, Yann Demange, Nacho Gayan, Ne-O, Jones+Tino, Norman Bates, and Pleix. 

Baron said: “The opportunity to work with a global brand like Stink along with the level of talent it represents was something I couldn't pass up. The production model is changing, and Stink represents that evolution. I look forward to bringing my live-action experience to this new US entity and combining it with the other elements of production from digital to branded content to long-form and beyond.”

The opening of Stink’s Los Angeles office is accompanied by the west coast expansion of interactive production company Stinkdigital. Stinkdigital currently has a sizable presence in New York, where it has produced work for Google, Old Spice, Target, GE, Prada, HP and IBM in the past year alone. The companies will share an LA office space and provide a truly integrated production package to clients and agencies.

Daniel Bergmann, President of Stink, said: “We are very inspired and energized to open Stink US.  The USA is one of the most important markets and we have been looking for the right time to consolidate our brand here. Now we know we are ready because we have the right team best talent and a clear strategy.”

“Stink USA is a new generation company with great culture and the ambition to play a significant role in elevating our industry and come to be an inspiring place for talent of all sorts,” Bergmann continues. “We will work hard side by side with Stinkdigital finding new ways of collaboration in the advertising and entertainment industry.”

James Cunningham, a current Executive Producer at Stink London, will join Baron in Los Angeles. Stink has also secured East Coast representation with Gisela Limberg of Hunky Dory.  Limberg will serve as Head of Sales. Millie Munro of Munro & Co will handle West Coast and Chris Brown of Baer Brown will handle the Midwest representation.

Executive Producer Iliana Espineira will head up Stinkdigital’s Los Angeles offering. Espineira worked at Stinkdigital New York for three years before relocating to the West Coast in 2013. Mark Pytlik, CEO of Stinkdigital, said: “We’re incredibly excited to have Stink join us in the US market and to finally be able to offer fully integrated services that cover everything from creative, design and technology to film and branded content. Iliana was our first choice to run the office; with Jeff and James also in the mix, there’s nothing we can’t do.”

The US launch adds to Stink’s existing profile of offices in London, Paris, Berlin, Moscow, Shanghai and São Paulo. It will continue to deliver the quality of film, craft and innovation that has brought the Stink brand to prominence since its founding in 1998.

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Stink, Tue, 06 Jan 2015 09:38:49 GMT