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Stink Director CD Morrish's New adidas Spot Showcases The Future of Footwear

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The spot reveals the future of shoe design with stunning visuals and epic voice-overs that reveal the granular nature of how these shoes are being designed

Stink Director CD Morrish's New adidas Spot Showcases The Future of Footwear

Stink Director CD Morrish expertly juxtaposes physical and industrial power to beautifully capture the strength and intelligence of adidas’ SPEEDFACTORY for Stink Studios. Launched in December 2015, adidas’ SPEEDFACTORY uses automated manufacturing to bring production to where the consumer is, creating high-performance sporting goods faster than ever before. After initial success in Germany, multiple SPEEDFACTORIES are now to be launched across the globe: London, Paris, NYC, LA, Tokyo and Shanghai.

Chosen for his atmospheric visuals and intelligent use of audio, Morrish once again creates a film that is emotionally stimulating, displaying a depth and awareness that captures a visually beautiful filmic experience. Juxtaposing imagery of runners with clips of machinery, Morrish overlaps and joins the two with audio clips that reference the ability and aim of the brand. Shot in Germany, across two locations (factory: Ansbach and Running: Berlin), over five days on a Red Helium camera  this grainy and edgy black and white demonstrates Morrish’s advanced skills as storyteller; possessing a human awareness that enables him to visually capture a scenario, thought, feeling and effectively set that against the goals and ambitions of the brand.

The film was released online in France last night at 6pm and will roll out across all other markets (London, Paris, NYC, LA, Tokyo and Shanghai) in the next few months alongside consumer activations (Pop-Ups) in each of the territories.

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Advertiser: adidas

Post Production / VFX

Post Production Company: MPC


Editor: Vid Price


Audio Post Production: WAVE Studios Amsterdam

Composer: Pedro Aguiar

Production Company

Director: CD Morrish

DOP: Ryan Carmody

Executive Producers: Tessa Wood

Producer: Sara Nouman

Production Company: Stink Studios London


Animator: Stevijn van Olst, Dario Cavaliere

Creative Agency

Creative Agency: Stink Studios London

Producer: Katarina Pepichova

Art Director: Anne Cote

Copywriter: Gareth Broadbent

Communications Director: Stephane Viarnaud

Producers: (Post) Peter Weiss

Senior Communications Manager: Emily Chang

Senior Producer: Eleanor Fitzgerald

Stink, Thu, 05 Oct 2017 15:10:20 GMT