Christmas campaign from Saatchi & Saatchi Sydney features the bank's Little Dragon character helping Father Christmas plan for the season
In a world of tap-and-go purchasing, Australians are now using less cash than ever before and whilst it's now easier to make purchases, some people can feel like they are losing track of their spending. To help its customers keep track of their finances this holiday season, St.George Bank has launched 'Festive Finances', an integrated campaign, developed by Saatchi & Saatchi Sydney, to demonstrate how its banking app can assist.
The campaign features the bank's well-loved character, Little Dragon, this time appearing alongside Father Christmas as the pair contemplate their festive finances and whether or not they can afford to visit everyone this Christmas.
The campaign further explores St.George Bank's brand platform, demonstrating that everyone has a Little Dragon within. Acknowledging that many Australians are going to spend more over the Christmas period, St. George Bank wants to make it simple for its customers to keep track of their budget, allowing them to choose where and how they spend.
The campaign will roll out across broadcast television, cinema, digital, online video, out of home advertising, retail digital screens and on social. The social component of the campaign also includes a custom made Snapchat lens.
Says Kate Kissane, head of brand and advertising, St.George Bank: "As a bank we understand the financial pressure of Christmas meaning it can be a tricky time to talk about finances. We wanted to spread a Christmas message that helps our customers keep track of their spending so they have confidence in where they are at and can make informed decisions about when to splurge and when to save."
Says Sesh Moodley, deputy executive creative director, Saatchi & Saatchi Sydney: "Juggling the Christmas budget can be stressful so it's great that St.George Bank has developed its banking app to help people overcome that. The 'Festive Finances' campaign is a fun seasonal extension to the well performing Little Dragon campaign."