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Stevie Gee and Essy May Travel from the East to West Coast for Amazon Music's Eclectic Spot

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Blinkink creatives team up with Droga5 to capture '80s hip-hop and skateboard culture for the mixed media spectacle

Stevie Gee and Essy May Travel from the East to West Coast for Amazon Music's Eclectic Spot

BLINKINK’s Stevie Gee & Essy May team up with Droga5 London once again to create another mixed media spectacle for Amazon Music. Combining miniature sets, stop motion and 2D animation, we travel from the East Coast to the West to unbox the eclectic world of Amazon Music.

Off the back of their last project for Amazon Music’s 2021 Christmas, the duo continue to push their craft for this summer’s campaign, seeking to bring new users to the platform’s musical offering.

Starting on a warm sunset scene in Miami the characters dance to the rhythmic Latin sounds of Natti Natasha, a BMX rider seamlessly transports the viewer to a mellower hip hop setting.

Inspired by 80s hip hop and skateboard culture, Stevie Gee and Essy May showcase their technical brilliance as the rider weaves through ever changing backdrops and a 2D world of frame by frame characters. 

Stevie & Essy collaborated with Droga5 London early on in creative development to craft the concept, before expertly executing this with flair. It’s another masterclass in mixed media magic.

Stevie Gee & Essy May: “We loved every moment of this job, it was technically one of the most challenging things we have worked on, utilising a whole bunch of techniques in each scene, but this is how we have fun.

Droga5 London and Amazon wanted  a concept to visualise 'hip hop rotation’ so we pitched the idea of one guy riding through ever changing backdrops. In 15 seconds there wasn’t really that many he could ride through, but we packed in as much animation as we could in the time!”

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Client

Client: Amazon Music

Creative Project Manager: Jason Murray

Sr. Cross-Channel Marketing Manager: Jordan Walker

Principle Creative Director: Trevor Eld

Agency

AGENCY: Droga5

Creative Director: Dave Wigglesworth

Creative: Ahmed Elabib

Creative: Chris Russell

Account Director: Tom Elias

Agency Producer: Rob Steiner

Production

Production Company: Blinkink

Directors: Stevie Gee & Essy May

Executive Producer: Bart Yates

Producer: Matt Marsh

Production Manager: Theo Cassels

Production Assistant: Molly Turner

Treatment Designer: Jeremias Carroza

Storyboards: Jacob Wolf

Character Designers: Stevie Gee & Essy May

Character Designer: Ewa Luczkow

Character Designer: Barbara Oliveira

Character Designer: Mysie Pereira

Background Artist: Elena Dupressior

Background Artist: Xavier Ren

CG Modelling: Craig Clark

CG Backgrounds: Luca Schenato

Studio

STUDIO: Clapham Road Studios

Studio Manager: Daisy Garside

1st AD: Sam Le Page

Floor Runner: Lamide Olusegun

Director of Photography: Matt Day

1st AC: Toby Goodyear

Gaffer: Aldo Camilleri

Spark: Tim O’Connell

Spark: Cleo Vogler

Trainee Spark: Danny Jeffery

MoCo Op: Max Halstead

Stop Motion Animator: Andy Biddle

Stop Motion Animator: Henry Nicholson

Stop Motion Rigger: Robin Jackson

Production Designers: Stevie Gee & Essy May

Set Builder: Leigh Took

Set Builder: Lauren Took

Set Builder: Richard Grant

Set Builder: Craig Lynch

Model Maker: Rosie Tonkin

Puppet Maker: Nathan Flynn

VFX Supervisor: Simone Ghilardotti

BTS Videographer: George Warren

Unit Nurse: Nicola Gibbs

Caterers: Konrads Kitchen

Animation

2D Lead: Reg Isaac

2D FX: Stephen McDermott

2D Animator: Olivier Lescot

2D Animator: Xavier Ramonède

2D Animator: Andrew Clarke

2D Animator: Pierre Rutz

2D Animator: Bob Walker

2D Animator: Carlos De Faria

2D Animator: Luis De La Rosa

2D Animator: Tugrul Tiryaki

Clean Up

Clean up Supervisor: Nawell Sdiri

Clean up: Reed Wiles

Clean Up: Kat Michaelides

Clean Up: Sameera Joshi

Clean Up: Simona Mehandzhieva

Clean Up: Katerina KREMASIOTI

Clean Up: Lucie Foselle

Clean Up: Angeline De Silva

Clean up: Amix Film

VFX

VFX Lead: Simone Ghilardotti

Compositor: Andy Khosravani

Compositor: John Malcolm Moore

Compositor: Rob Ward

BTS Editor: Joe Eckworth

Colour

Grade: Andi Chu @ BlackKite

Colour Producer: Polly Durrance

Genres: Animation

Categories: Streaming Services, Media and Entertainment

Blink / Blinkink, Tue, 02 Aug 2022 09:02:01 GMT