Draftfcb has further strengthened its creative team with the appointment of Steven Bennett-Day as digital creative director. Bennett-Day joins the London office at the end of August and will report into Head of Creative, Alistair Ross.
“Steven is an innovator who will make a fantastic addition to our creative department,” said Ross. “He has a multi-disciplinary background with a clear understanding of design and coding that is evident in the well-crafted creative solutions he delivers for clients. He will undoubtedly help deliver best in class that will help grow the business of our clients in the digital arena.”
Bennett-Day joins Draftfcb from Skive where he was a creative partner. He has worked on ground breaking campaigns such as the first use of augmented reality on pack for Nestlé; won Carlsberg’s first global digital account leading to the six month ‘Fan Challenge’ activity which saw one lucky supporter present the ‘Man of the Match’ award at the UEFA Euro 2012 Cup final; and created the popular Innocent Drinks Village Fete website as well as the promotional campaign ‘Buy One Get One Tree’ that resulted in an 8% uplift in sales.
In an advertising career spanning over fifteen years, Bennett-Day has acquired many accolades including: two BIMA wins in Business to Business and Best Online Game categories; Gramia Digital Agency of the Year; an IVCA Gold; two nominations for Revolution awards and one for NMA Effectiveness; and overall winner of CIM Marketing Excellence Awards for Innocent Drinks.
Very active in the advertising community, Bennett-Day is committed to fostering creative talent, not only having created Skinny Cubs for Cannt Festival, the London-based alternative to Young Lions at Cannes, but also mentoring at the School of Communication Arts.
“Draftfcb's focus on creativity lead to a great performance at Cannes this year and I am happy to join a diversified team that is so committed to digital creative excellence,” said Bennett-Day.