The agency strengthens its data offering with Steve leading the teams responsible for data strategy, insight and effectiveness
Starting the new year with new talent, Wunderman Thompson welcomes Steve Richards as UK data partner. Steve joins from Dentsu Data Labs, where he held the role of managing director of data, consultancy and solutions, overseeing a team of 30 across Carat, Vizeum, iProspect and DentsuX.
Responsible for supporting UK and global clients with data insights, visualisation, ad tech consultancy and operations, Steve was pivotal in converting new business wins including H&M, Pandora and Kraft Heinz. During his time Steve led his team to win a Campaign Gold award for best Product Innovation of the Year and has been named in MediaWeek’s 30 under 30.
Reporting into David Lloyd, UK head of data and insights, Steve will lead teams responsible for data strategy, insight and effectiveness. With a focus on developing and innovating Wunderman Thompson’s data product, developing new approaches to audience insight, effectiveness and technology across communications, commerce and customer experience. Utilising his in-depth knowledge working at media, consultancy and digital agencies, Steve will foster greater integration between data strategy, performance and media driving impact and value for Wunderman Thompson’s clients, including BT Group, Shell, Microsoft, Nestlé and The Macallan.
David said of Steve’s appointment: ‘Steve’s a tremendous talent. His skillset and knowledge across data, insights and technology, paired with his passion for innovative solutions, sets him apart and will be a huge asset to Wunderman Thompson and our clients. Staying ahead of a rapidly changing world and industry, particularly right now, is as important and exciting as it is challenging. With Steve onboard I have no doubt the best is yet to come.”
Steve added: “I’ve admired Wunderman Thompson for some time and jumped at the chance to join David and the team. It’s impressive, and frankly quite rare, to find an agency with the equal strength of capabilities and expertise across each step of a brand’s experience. To start the year with a group of individuals as passionate and talented as the WT lot is hugely exciting.”