Steve Moy Appointed CEO of Isobar UK

Dentsu Aegis Network today announced the appointment of Steven Moy as CEO of Isobar UK, reporting to Tracy De Groose, CEO Dentsu Aegis Network, UK & Ireland. Steven will take up the newly created role, in January 2016, in which he will oversee both Isobar UK and eCommera, the recently acquired ecommerce agency. His remit will focus on bringing the agencies closer together, further strengthening their brand commerce offering. The newly created post is a response to the growth of Isobar UK and the growing demand for brand commerce and creative expertise combined.

Nick Bailey, currently CEO and ECD of Isobar UK, will be promoted to become Isobar’s EMEA Chief Creative Officer. Nick will oversee the creative product and drive innovation across 24 markets. As the leadership of Isobar UK transitions, Jon Boardman has decided the time is right to look at opportunities outside of Isobar.

Steven Moy is currently Isobar US Chief Commerce Officer. Here he has helped shape Isobar’s Brand Commerce strategy and its leading digital commerce practice, alongside a stellar US team. Steven brings over 25 years of experience to the new role. Prior to joining Isobar US in 2013, Steven was at SapientNitro, where he was responsible for growing the business and defining its service offering in omni-channel marketing and commerce across a portfolio of clients in retail, insurance and luxury brands. With his deep technology insights, he is an acknowledged speaker on the topic of digital transformation and the future of digital commerce.

Tracy De Groose, CEO Dentsu Aegis Network, UK & Ireland, commented: “I’m excited to welcome Steven to the UK team. Steven is a renowned leader in both the digital marketing and commerce sector, and is known for creating innovative and integrated brand experiences. As our network collaborates to deliver even more personalised, agile and innovative marketing solutions for our clients, Steven will play a vital role in developing a more cohesive and proactive partnership between Isobar UK and our recently acquired eCommerce experts eCommera. This is a critical step in strengthening Isobar’s Brand Commerce offering and driving the Isobar UK business forward”

Jean Lin, Global CEO, Isobar said: “Isobar is an agency that responds to the changing landscape of our industry and the needs of our clients, in all of our 70+ locations. We see the critical demand for clients to integrate brand experience with commercial interactions, and so we have designed our organization and leadership line-up to proactively respond to this challenge. The appointment of Steven enables Isobar to be best-in-class in the brand commerce era. He brings significant international experience with him from one of our most successful agencies, Isobar US. Nick’s promotion to EMEA Chief Creative Officer means that their joint experience will form a powerful offering for our clients. We thank Jon Boardman and wish him the very best in the future. The beauty of digital is that it never stands still, and so Isobar evolves constantly to stay ahead.”