The ad, created by Publicis Seattle, calls out Verizon for using incorrect information about T-Mobile
T-Mobile premiered a new ad during the second quarter of Super Bowl 50. The ad features comedian Steve Harvey and takes Verizon to task for getting it wrong in a big way by using outdated and plain old wrong information about T-Mobile’s network in their advertising.
In the spot, Steve Harvey can finally place the blame on someone else for getting it wrong. The :30 spot brings together a reenactment of Verizon’s colorful balls spot and Steve Harvey’s infamous Miss Universe hosting snafu. Created by T-Mobile’s agency of record Publicis Seattle, Steve Harvey stops the rolling balls to say, “I have to apologize – again.” He then hits the point that, “Those were last year’s numbers. It says right here on the card. T-Mobile doubled their LTE coverage in the last year, and with more LTE towers than Verizon, T-Mobile reaches pretty much every one.” The spot hilariously ends with Steve Harvey throwing his hands up in the air and saying, “I’m not taking responsibility for this one. Verizon got it wrong not me!”
The Harvey ad is T-Mobile’s second Super Bowl 50 ad, the other features Drake and debuted on TV during the fourth quarter of the Game. T-Mobile is known for listening to customers and the company let fans vote on Twitter for which 60 second version of the Drake ad should run during the game today.